Webinars

Ninja PPC: Dynamic Keyword Insertion
Increase click-through rate and drive down costs! Put on your ninja mask, tiptoe to your computer and join the advanced PPC experts from Trada for this practical and in-depth webinar.
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Advanced AdWords Tools: Tips from The Experts
PPC sensei Joey Muller and Terry Whalen from CPC Search team up with Trada to bring you details on how to use three very effective AdWords tools: Campaign Experiments, Conversion Optimizer, and Search Funnel. Learn to manage free-and-powerful AdWords tools intelligently in this fast-paced, information-dense webinar!
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Fix Your Broken Campaign
Paid search campaigns have a million moving parts, and it’s easy (and normal!) for some of them to stop working. But fear not! In this webinar, PPC Medics Matt Hessler and Anna Sawyer from Trada show you how to repair your broken campaign in easy, attainable steps. It doesn’t matter how bad it’s gotten: Trada [...]
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Questions about Trada?
In this information dense webinar, we give you a tour of the Trada Marketplace and answer all of your questions! You’ll learn how it works, how our PPC and Facebook experts get paid, why it’s free to use as an advertiser, what’s up with the minimum budget, and most importantly, how Trada can work to [...]
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PPC Settings for Success
AdWords and AdCenter are incredibly customizable. But which settings will get you the best results? In this webinar, the experts at Trada show you exactly how to choose the campaign settings that will deliver low-cost clicks and a positive ROI, including: ad rotation and delivery, location targeting, device targeting, dayparting and AdWords experiments.
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Advanced Facebook Ads (for Everyone!)
Think Facebook Ads don’t get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Anna Sawyer share details from successful campaigns of real companies that got a measurable and positive ROI from Facebook Ads. Chad and Anna also cover targeting, ad creative, page strategy and ROI calculation.
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Click Fraud: Protect Yourself from Internet Crime!
Click fraud costs PPC advertisers and publishers an estimated $1 billion each year. But there are ways you can protect yourself! This webinar gives expert tips for preventing yourself from losing money to these dastardly criminals.
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Organize Your PPC Campaign for Success
Thoughtful campaign organization is essential to success as a paid search marketer. Learn how to set up your campaign right from the start-or reorganize a campaign that needs work-and pay less for clicks while getting a better ad position! Learn how to organize your PPC campaign to save time and deliver a better ROI.
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Facebook Ads: You Can Make Them Work!
Facebook Ads expert Chad Hacker and Facebook Ads fangirl Anna Sawyer explain the fundamentals: ad formats, unique reach, social reach, frequency, campaign organization, targeting, and more. Learn to “Like” Facebook in 25 minutes! We’ll show you how you can make Facebook measurable, attainable and profitable.
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The PPC Doctors Are In!
In this webinar, industry ad experts Trada and BoostCTR show you how to cure your campaign of sickly ad copy – and beat your competitors in PPC with compelling, clickable ads.
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Keyword Match Types: Cage Match!
Four keyword match types will enter, and one will emerge victorious! Learn which keyword match types to use in which situations, and which match type rules them all!
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Content Marketing that Actually Helps Sales
Marketing powerhouse Matt Heinz shares essential strategies for creating content to help marketing and sales and turn your olive branch into a marketing and sales engine! Develop the tools you need to create content for inbound leads all the way to the close of the sale. Topics covered include how to: generate content ideas organically, stay focused [...]
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PPC Quality Score Myths: EXPOSED!
In this webinar, Matt Hessler and Anna Sawyer bravely seek out the myths, misunderstandings and freaky data that make Quality Score so hard to understand including: account history, match types, head- and long-tail keywords, landing pages. Then, they set you on the right track to PPC Quality Score Success!
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Want Conversions? Build the Ultimate Lead Form!
Brad Geddes, author of Advanced Google AdWords, joins Trada to illustrate the essential steps for building a lead form that converts. Get answers and tips on: the simple form errors to avoid, how much data should you ask for, and quality versus quantity. Brad shares specific examples with conversion rates – an invaluable look at [...]
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Holiday Prep: Here Comes the Flood
Tactical tips for surviving the holidays – and getting the best results! Topics covered in this webinar include how to build your cross-departmental battle plan, disambiguation pages, targeting early birds and late shoppers, how to stay organized, and keeping budget on track.
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Right Brains on Demand: Crowdsourcing Video
Online video: it’s the most effective marketing tool you’re not using. But it’s attainable when you use crowdsourcing! Video Jedis Peter LaMotte from GeniusRocket and Fergus Dyer-Smith from Wooshii will answer your burning questions about creating video in today’s digital landscape.
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Crowdsourcing Content and Distributing Across Channels
What content should you create? How will you have time for it all? How can you distribute it and get the best results? We have the answers. In this free 45-minute webinar, Trada will utterly redefine the way you think about content creation.
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Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers
Simple changes in the way you think about your customers can increase revenue and encourage repeat business. And you should be using crowdsourcing tools to scale your business and complete tasks – we’ll share practical steps you can take to manage a crowd of virtual workers to perform to your goals.
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Crowdsourcing Solutions for SMB Marketers
Six panelists – thought leaders in the crowdsourcing industry – offer tips for SMB marketers on how to use crowdsourcing tools for digital marketing success.
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Holiday Prep: The Essential Science of Landing Pages
In this webinar, landing page scientists Rick Perreault and Oli Gardner from Unbounce will show you how to maximize sales this holiday season with landing pages that are designed for conversion. Think you don’t have time to overhaul your site? They’ll show you how simple changes can double your sales.
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Where Does PPC Fit? Integrated Marketing for Smarty-Pantses
In this webinar, the marketing ninjas from Trada will show you how PPC can be the cornerstone of your marketing strategy due to its measurability, predictable results, and built-in message testing capabilities.
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5 Keyword Bidding Strategies to Jump Start Your PPC
Five strategies to give your PPC campaign a lift while easily reducing your cost per click. Start with taking advantage of multiple ad networks and end with day parting.
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How to Own Your Sales Funnel
This guide breaks down and explains a sales funnel, or the systematic process from marketing that takes a raw lead and turns it into a closed sale, into the five different stages of awareness, education, evaluation, commitment and referral.
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Holiday Prep: Real eCommerce Stories
As a simple guide to holiday campaign strategies, this video webinar includes information on the buying cycle, some tips to increase creativity, and the myths about your budget allocation.
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How to Manage Your Agency
Get in the driver’s seat of your agency and paid search advertising through learning the basics of important and misunderstood metrics to propel agency relationship results.
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Holiday Prep: PPC and SEO
If you want to compete this holiday season, you need to start preparing your digital marketing campaigns – right away. Jason Kreidman of Bestrank and Matt Hessler of Trada teamed up to help you strategize your holiday campaigns for PPC and SEO.
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The Psychology of Landing Pages
Get the most out of your search marketing landing pages by understanding your webpage visitors and their needs. By creating and displaying urgency, value, credibility, and trust you can breakdown customers’ walls and increase your success.
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PPC Interrogation: Q&A
Special guest Ben Castelli from Room 214, a search marketing, social media and web agency, along with Trada’s own PPC ninja Brandon Hess, race to the finish answering as many questions as possible; weighing in on ad groups, Quality Score, Google AdWords versus Yahoo and Bing, and much more!
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How to Score with Quality Score
This video webinar helps you learn how to optimize your Quality Score in order to make your campaign more effective with lower click prices and higher ad position.
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PPC Kickoff: Getting Started With Paid Search
This is a video webinar of the basics of paid search, it is full of starting points to help you get started with PPC campaigns.
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Dynamic Keyword Insertion for Ninjas
Make your ads more appealing with DKI. Learn the four essential elements as well as some safe practices to optimize your ad.
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Search Marketing for Software Companies
With these expert tips, software companies can take search marketing from daunting to accessible – and affordable!
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The Architecture of Ad Groups
Often overlooked but oh-so-important, the way you structure your ad groups will determine the success of your search marketing campaign. We will dig deep into ad groups and cover what exactly grouping ads by theme means and how to use negative keywords at the ad group level.
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Lifecycle Marketing for E-commerce
The video webinar offers tips on how to track the full customer lifecycle, improve your campaigns and move customers from awareness to first purchase: and beyond.
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13 Conversion Killers
In this video webinar, we cover 13 more-common-than-you-think conversion-killers, including why you shouldn’t use your gut and the ad position that wastes your money and time.
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Propel Your PPC – 15 Techniques
This webinar presents fifteen easy to understand tips for boosting your number of quality clicks and conversions in search marketing. It includes getting outside of google and making the format work for you.
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Coupons in PPC
Use this video webinar as a tool to learn how to use coupons to drive success in your search marketing campaigns. Learn the components of a good coupon campaign and figure out what is a fit for you.
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Lead Generation with PPC
Online marketing is different when your customer is another business. After this video webinar, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use leads from PPC to drive a nurturing program with a B2B marketing strategy.
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Keywords: All Types
Keywords are a vital part of paid search, and there are a lot of types of them. In this webinar, we give you the skinny on every type of paid search keyword, and how to use them.
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The ROI of Paid Search
This video webinar addresses the number one concern about paid search- the ROI. Don’t worry, find out if PPC is right for you company!
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Beating Goliath with PPC
This webinar walks you through the simple strategies to give your PPC campaign a lift and easily reducing your cost per click. It discusses taking advantage of multiple ad networks and tops of the strategies with the importance of network testing.
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Agencies: Stop Letting PPC Suck Your Profit Margins Dry
This webinar will help you become more efficient with your paid search. Spend less time on paid search and more time with clients!
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How to Use Google Analytics for Good (and Evil)
Learn to use the free yet powerful tool, Google Analytics, to intelligently improve your paid search efforts with Founder and CEO of Trada, Niel.
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Paid Search for Law Firms
In this video webinar, we will cover PPC for Law Firms; including, simple but powerful Geotargeting and why firms should think outside of the “Google as the only-search engine box”.
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