Cheat Sheets
The #1 SEM Money-Waster for Software Companies
Are you wasting your budget on running ads 24 hours a day and 7 days a week? There is an easy fix that will boost your profitability!
Get PDF »5 Ways to Market Your Software
A quick glance at 5 innovative ways to market your software, including the ultimate question- Does my search marketing ad stand out form the rest by being compelling, readable-at-a-glance, and clearly stating its value?
Get PDF »Using Coupons in PPC
This best practice brief will help you understand the value of coupons and how to create effective paid search campaigns that incorporate the use of coupons.
Get PDF »Calculating Your CPA
This cheat sheet helps you answer four questions towards understanding your Cost Per Action and its impact on search engine marketing. Do you know the costs that compromise your CPA?
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