Resources

In this guide we share 5 practical steps for adding PPC to your existing practice – opening up an additional revenue stream for your business and enhancing your value to your clients.

In this guide, learn-from-trying expert Anna Sawyer from Trada reveals the scars of well-intentioned online marketing gone bad – and what YOU can do to prevent them!

Cure your campaign of sickly ad copy – and beat your competitors in PPC– with compelling, clickable ads.

Get set on the right track to PPC Quality Score Success with guide to the myths, misunderstandings and freaky data that make Quality Score so hard to understand, including: account history, match types, head- and long-tail keywords and landing pages.

Five strategies, including finding your optimal ad position, that will help you to maximize every dollar spent on your PPC campaign.

This guide  breaks down and explains the sales funnel into five different stages – awareness, education, evaluation, commitment and referral.  

In this guide you will learn the basics of important and misunderstood metrics to propel agency relationship results.

Get a jump start on your holiday SEM campaign.  This guide walks through competitive research and the steps to strategizing for the holidays.

This guide breaks down some tips for reducing the friction between your landing page and the weary customers.

In this practice guide, learn how to optimize your Quality Score in order to make your campaign  more effective with lower click prices and higher ad position.

Starting from the basics, this guide breaks down the internet advertising model, Pay Per Click.

Make your ads more appealing with DKI.  Learn the four essential elements as well as some safe practices to optimize your ad.  

This is a guide to what every software company needs to know in order to launch a successful search marketing campaign, including grabbing the right customers and the importance of security.

Design your campaign for success with advanced practices that will take ad groups  to the next level.  This guide explains the tips behind organizing and testing these ad groups.

From an isolated channel to an open relationship- this guide gives tips on how to track the full online customer behavior lifecycle, improve your campaigns, and move customers from awareness to a first purchase and beyond.

This guide covers 13 more-common-than-you-think conversion-killers, including why you shouldn’t use your gut and the ad position that wastes your money and time.

This practice guide breaks down PPC for Law Firms, including using simple but powerful Geotargeting as an effective tool  and why firms should think outside of  the “Google as the only-search engine box”.  

This guide provides you with the strategies needed to use paid search to drive high-converting traffic right to your checkout or landing page.  Learn more about Long-tail keywords and Dynamic Keyword Insertion!

Marketing is different when your customer is another business.  In this brief, we’ll show you how to use paid search as the basis for a highly sophisticated marketing strategy.  

Channel your inner Shakespeare while writing and testing your paid search ads. This is a guide on how tips like “The Four Housemen of PPC” and maximizing your 70 characters can help you develop a successful PPC ad.

As a simple guide to holiday campaign strategies, this guide includes information on the buying cycle, some tips to increase creativity, and the myths about your budget allocation.

It’s a common question: Which comes first? When initiating an online advertising program, should you start with pay-per-click (PPC) advertising? Or should search engine optimization (SEO) be your maiden voyage? The reality is neither.