Privacy Policy

Trada, Inc. Privacy Policy

(Effective 1/1/11)

Trada, Inc. (“Trada”) operates an online marketplace where advertisers (each an “Advertiser”) contract with Trada in order to engage various third parties (“Optimizers”) to provide search engine advertising management services to Advertiser through Trada’s web based technology platform (the “Trada Platform”). The individual or entity registering to become an Advertiser or an Optimizer must provide Trada with certain personally identifiable or company specific information. Additionally, in agreeing to join the online marketplace and by accepting the applicable terms and conditions, Advertisers and Optimizers agree to provisions concerning data collection and ownership. This Privacy Policy sets forth the nature of what personally-identifiable information is collected via registration as an Advertiser or Optimizer within the Trada Platform, what information is collected by Trada in its operation of the online marketplace and with whom the information may be shared. Advertisers and Optimizers may be collectively referred to as “You” within this Privacy Policy.

1. Collection and Use of Personal Information

You will be asked to provide personal information in certain fields within the Trada Platform. The information may include your name, address, phone number, mailing address, email address, credit card information and tax identification or social security number. This information is used by Trada to register You as a member of the online marketplace and to enable You to receive or provide services, as applicable.

2. Collection and Use of Non-Personal Information

In operating the online marketplace and arranging for Optimizers to provide search engine advertising management services to Advertisers, Trada will collect and own certain data relating to Advertiser’s paid search marketing campaigns including, but not limited to, lists of keywords, titles and descriptions, budgets, listings, etc, as well as impression, click-through and conversion rates specific to both keywords and Advertisers. Additionally, Trada may collect information on the use, contents, performance or management of any advertising campaign conducted in connection with the use of Trada’s online marketplace. Trada may aggregate reports comprised of such data, extrapolate reports based on such data, or create programs, algorithms or recommendations based upon its observations with respect to such aggregated data (collectively the “Trada Insights”). Trada is and shall be the exclusive owner of such Trada Insights. Trada may use of such Trada Insights in whatever manner Trada may in its discretion choose, provided that such Trada Insights shall not contain personally identifiable information (except in aggregated generic form).

3. Disclosure of Personal Information

In the event that Trada contracts with a third party to provide some part of the information or service that You have requested, Trada may provide Your personal information to such third party, or such third party may collect such information from You. Personal information that You provide to Trada will not be transferred to unrelated third parties, without Your prior written consent except that such personal information may be provided to third parties who act on behalf of Trada. However, please note that personal information that You provide to Trada may be subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.

4. Protection and Security of Your Information

Trada works to protect the security of your personal information during transmission by using Secure Sockets Layer (SSL) software. Trada uses a firewall to protect against unlawful intrusion and limits access to your personal information on a “need to know” basis. Trada reveals entire credit card numbers to the appropriate credit card companies during order processing. It is important for You to protect against unauthorized access to Your account within the Trada Platform. No system can guarantee absolute security; however, Trada takes every reasonable precaution to assure that your personal data is secure.

5. Changes

Trada may amend this Privacy Policy from time to time as products and services are developed or modified and as technologies change. Any material change in this Privacy Policy will be posted at www.trada.com/privacy (or the successor site thereto).

6. Children

Trada does not sell products or services to children. Individuals under the age of 18 may only use this site only with permission and supervision of a parent or guardian.

7. Other Websites

Various Web sites may be linked to from this site. If you link to another site, your privacy depends on the policy of that site. We strongly urge you to check their privacy policy. Not all sites guarantee that they will not share your personally identifiable information with others.

8. Contact Us

Questions regarding our Privacy Policy should be directed to privacy@trada.com.

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