Niel Robertson and other experts to discuss strategies for leveraging Facebook for local advertising
Boulder, Colo.- Dec 12, 2011 – Trada, the world’s first paid search and Facebook advertising services marketplace, today announced that Niel Robertson, its founder and CEO, will be speaking in the presentation, “Facebook Next: Leveraging the Platform for Local” with fellow Facebook experts from Kenshoo and Oodle. The presentation will take place on Dec. 12 at 4:15 p.m. PST at the BIA/Kelsey Interactive Local Media West Conference in San Francisco.
With more than 800 million users worldwide, Facebook has become a critical element to local social media advertising, giving businesses an unprecedented ability to target customers based on location, demographics and interests. The experts will examine the strategies local business, agencies and publishers should pursue to succeed on Facebook. They will also discuss alternatives in social media, and changes they will face in the near future.
The panel will feature Robertson, Sivan Metzger, General Manager of Local and Social for Kenshoo and Craig Donato, CEO of Oodle.
“Facebook is an incredible resource for enterprise and small businesses that rely on local advertising,” said Robertson. “We’ve seen huge demand for Facebook advertising from our search marketing advertisers who also want to capitalize on the targeting capabilities Facebook offers. Trada’s Facebook experts can build successful local campaigns by relying on both their Facebook advertising skills and local knowledge of our advertisers.”
BIA/Kelsey’s Interactive Local Media is the definitive conference on local digital advertising, marketing and engagement. ILM will focus on the latest developments in search, mobile, social and deals. For more information about the conference or the “Facebook Next: Leveraging the Platform for Local” presentation, visit http://www.biakelsey.com/ILMWest2011/.
Based in Boulder, Colo., Trada is the world’s only online advertising services marketplace, where a diverse community of digital advertising experts (Optimizers) and graphic designers (Creatives) work and are paid on their performance. Advertisers and agencies who run their online advertising campaigns on Google, Yahoo, Bing and Facebook through Trada will have multiple Optimizers and Creatives working on their campaign at the same time. The diversity of thinking, expertise and sheer force of human power that come from a group of people working in a performance-based market get results an individual or software application could simply never achieve. For more information, please visit www.trada.com.
Public Relations Manager