Microsoft Bing Press Release

Trada’s Microsoft adCenter Support Puts Bing In Reach For Smaller Advertisers

Boulder, Colo. – May 12, 2010 – Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, has introduced a new advertising network, Microsoft adCenter (Bing), to its existing networks of Yahoo and Google.

Trada has nearly doubled the size of its marketplace in the 7 weeks since its commercial launch, growing advertisers from 70 to 135 and increased the number of paid search experts (optimizers) from 280 to 492.

Built with businesses spending between $3,000 and $50,000 per month in paid search in mind, Trada eliminates the hassle and cost of managing a paid-search campaign in house for time strapped business owners and marketers. By running a campaign through the Trada marketplace, advertisers benefit from advertising on all three major search engines without the complication of figuring out the differences between multiple ad networks.

Bing is developing into a search engine leader in travel, health, ecommerce and local business. Advertisers in the Trada marketplace will now benefit from increased visibility in the aforementioned verticals. Bing also provides an opportunity for advertisers to reach a different set of demographics. According to Quantcast, Bing demographics reach an affluent audience with children.

“Bing search share continues to rise, and it was important to Trada to ensure our advertisers could tap this tool,” said Trada CEO Niel Robertson. “Advertisers in the Trada marketplace can now add Bing to their PPC campaigns with the click of a button. Trada’s optimizers take care of the rest. It’s really that simple.”

Advertisers participating in paid search in more than one search engine can capitalize on differences in demographics and keyword pricing across the search engines to lower the cost of clicks and conversions. Trada’s certified optimizers use their expertise in running multi-ad network campaigns to help advertisers take advantage of these differences.

Trada attributes its fast growth to pent-up paid search demand from smaller advertisers who don’t have paid search expertise in-house or the ad budget size required by large agencies.

Trada plans to continue to aggressively add additional paid-search advertising options to its marketplace in 2010.

To view a video overview of Trada’s Microsoft adCenter capability, click here.

About Trada

Based in Boulder, Colo., Trada is revolutionizing the way agencies, advertisers and pay-per-click experts build and manage PPC marketing campaigns. Trada has developed the first PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers. Trada is backed by venture capital firm Foundry Group.
Press Contact:
Elaine Ellis
PR and Social Media Manager
Trada
elaine at trada.com
(720) 252-8105

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