Agency Offering Press Release

New Trada Offering Adds Scalability to Agencies Paid Search Practices


06.15.2010 – Boulder, Colo. –Trada, a pay-per-click (PPC) marketplace allowing advertisers to leverage the skills of hundreds of the best PPC experts in the world, launched a new offering that helps advertising agencies grow their paid search practices.

Running successful paid search campaigns on Google, Yahoo and Bing, which has become a critical component of advertising campaigns, requires specialized expertise in pay-per-click (PPC) optimization tactics. It also requires familiarity with the products/services being advertised. Profitably maintaining a large enough paid search staff with broad enough industry knowledge is challenging for agencies.

Trada’s new release makes it easy for agencies to scale their paid search offerings by leveraging the skills of more than 500 certified PPC experts, known as optimizers. There is no fee to agencies or their clients for using Trada. Agencies specify the amount their clients are willing to pay for a click or conversion, and optimizers earn payment when they meet the specified campaign goals.

In Trada, an average of 25 experts per campaign create an average of 6,500 relevant keywords and 110 ad copy combinations per campaign. This scale enables agencies to fully test the breadth of keywords that people use to search for products. In addition to scaling their efforts, agencies can reduce client’s cost per click and cost per conversion with Trada.

Trada’s new release enables ad agencies to:

  • Set-up clients’ campaigns in Trada, and add new campaigns on demand
  • Review and approve ad copy and keywords created by Trada optimizers
  • Communicate directly with Trada optimizers on strategy and feedback
  • Generate customizable and exportable campaign reports for their clients

“As the owner of an online media agency, Trada allows me to scale the number of clients I can work with and allows me to spend more of my time focused on strategy while Trada’s paid search experts focus on delivering the best keywords and ad copy. It’s like adding additional staff without having to pay additional salaries or adding new office space,” said Benjamin Waymire of the Benjamin Media Group in Denver, Colo.

Agencies spearhead the strategy and manage the campaigns on a high level by approving ad copy, keywords and ad groups created by Trada’s PPC Experts. This allows agencies to focus on maintaining relationships with their clients and providing strategic consultation.

“With this release, Trada invites ad agencies to embrace a new kind of crowdsourcing, expert-sourcing, to help them service their clients’ paid search needs better,” said Niel Robertson, Trada CEO.

Based in Boulder, Colo., Trada is revolutionizing the way agencies, advertisers and pay-per-click experts build and manage PPC marketing campaigns. Trada has developed the first PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers. For more information, visit
Press Contact:
Elaine Ellis
PR and Social Media Manager
elaine at
(720) 252-8105

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