A few members of our vibrant community of paid search experts.

Tiffany Sanders
Woodinville, WA

As an Optimizer with Trada, I am able to enjoy 100% flexibility. I can manage a full time job, and work on Trada in my spare time in the evenings and weekends while still realizing success and profitability.

Tiffany is a SEM Marketing Specialist with experience in display, search, and mobile advertising. She has been on several sides of online digital advertising including project management, account management, and agency work with customers ranging from the small business advertiser to large strategic players. She is passionate about digital advertising and works diligently to meet and exceed client and employer goals.

Tiffany enjoys biking, hiking and spending the weekends exploring the Lake Wenatchee area with her husband and two sons, ages 8 and 5. She loves Wonder Woman and used to spin around shouting “Wonder Woman!” as a little girl. As an adult Tiffany is still known to spin and shout from time to time.

Jeff Yin
Boulder, CO

Paid search is great fit for me because of my mix of quantitative, verbal, and analytical skills. I’m one of those ‘test-taking freaks’ who scored an 800 on all three sections of the GRE. Trada lets me focus on what I do best without having to manage client relationships.

Jeff graduated with a B.A. in Applied Math from Harvard University and received a Ph.D. in Atmospheric Sciences from University of Washington. In 2009 Jeff was laid off from his job in the renewable energy industry. Two months later, in December of 2009, Jeff discovered Trada, joined the Marketplace and started earning money on his own time.

In 2010, he started doing Trada full-time, when he’s not enjoying ultimate Frisbee and hiking on the awesome trails in Colorado.

David Merrick
Boulder, CO

Trada does a great job giving constructive feedback to Optimizers and allowing Optimizers to connect with each other. I always receive a response back and many of the Optimizer suggestions I get, I use. Trada is dedicated to understanding how paid search works.

David is an internet marketing consultant who helps companies with PPC campaigns, analytics, SEO, writing content, security, and managing affiliate programs (surprisingly, those things are all related). He has been with Trada since 2009, he is Google Adwords certified, and he’s the first search result in Google for “Coolest guy in America”.

Diane Lebow
Long Beach, NY

I find Trada to be an exciting and innovative new way to manage paid search campaigns. It has allowed me to work on a number of new accounts, putting my paid search skills to use and giving me an excellent new source of personal income.

Diane Lebow is a 10 years-plus veteran of online marketing and search engine marketing, having started on the client side at the time that Overture started its PPC business. She single-handedly created from scratch her company’s pay per click campaign to bring in a highly profitable new source of revenue. From there, she moved on to the SEM agency side where she has contributed to the success of many well-know clients such as Match.com, Register.com, Let’s Talk.com and others which individually spent in excess of $100K per month.

Kristen Nottingham
Minneapolis, MN

I find PPC to be both creative and analytical – much like my previous career in development. I’m able to put my old skills to use, while challenging myself to learn new SEM skills everyday.

Kristen grew up in Brainerd, MN (Yes, the Brainerd from the movie Fargo). She graduated from Minneapolis College of Art and Design (MCAD) earning the college’s first Interactive Media degree. After eight years of long hours and meeting tight deadlines in the design and development field, Kristen segued into PPC.

Taking advantage of her flexible schedule, Kristen is a stay at home mom of two little girls, ages 2 and 4. When not chasing her daughters around, Kristen enjoys gardening and pretending to be an avid sewer.