Is there a fee to use Trada?

No. Trada doesn’t charge service or set up fees for running campaigns in the marketplace. Optimizers are paid when they are able to deliver clicks and conversions below your stated target price. And the Optimizers in the Trada PPC marketplace work on a pay for performance system – you only pay them when clicks/conversions are delivered.

How do I know the paid search experts working on my campaign are qualified?

We make sure they are! Before Optimizers are allowed into the Trada marketplace, they must pass an entrance exam that tests their knowledge of paid search. Once they’ve passed, they’ll be allowed to join – as a Level 1 Optimizer, which gives them limited access to campaigns. Excellent performance allows an Optimizer to level up. In addition, we’ve developed a regulation system called Crowd Mechanics, which ensures that everyone in the marketplace works to your goals.

How many Optimizers will be working on my campaign?

Each campaign is different based on the product offering and campaign budget. Our sales consultants can give you an estimate of the number of Optimizers on your campaign, based on campaign paramaters.

How do I know which keywords and ads Optimizers are using on my paid search campaign?

Trada provides complete transparency in the marketplace. You can review and approve/decline all ads before they begin running, and you can see all keywords that have been added to your campaign by Optimizers. You can reject or blacklist keywords (prevent them from ever being used again) at any time.

There are some keywords I don’t want to be used in my campaign, such as competitor’s keywords or those regulated by a government agency (EPA, FDA, etc.). Can I prevent Optimizers from using them?

Yes. Trada has a feature called “blacklist” that allows you to specify keywords that you don’t want to be used in your campaign (blacklist keywords can be either exact or derivative). The Trada system prevents these keywords from ever being added to your campaign.

How do I ensure poorly performing keywords don’t overspend in my campaign?

Trada’s paid search marketplace has a number of safeguards in the system to help Optimizers spend your advertising budget as efficiently and effectively as possible. For example, we have a spend limit function on keywords – if a keyword’s cost per action (total click costs/conversions) is greater than the amount you specify, it will be paused for review.

My campaign is focused on conversions, not site traffic. Can I incentivize Optimizers to generate low cost conversions instead of clicks?

Yes. Trada has two different campaign “modes” that allow advertisers to motivate optimizers based on their campaign goals, whether they are site traffic or low cost conversions. In the Pay Per Click (PPC) mode, our paid search experts are paid the difference between your predetermined click price and the price for which the Optimizer is able to generate a click.  In the Pay Per Action (PPA) mode, Optimizers are paid the difference between your optimal conversion price (a conversion is a sale or a lead) and what it costs an Optimizer to generate the conversion. There is also an option to run your campaign in what we call “Multi-phase”, which is a combination of PPC and PPA.

How long will it take to get my paid search campaign running in Trada?

You can have a new campaign running in the Trada marketplace in just a few hours. We collect some basic campaign information from you (your budget, ad networks you’d like to run your campaign on, etc.) and you place our conversion tracking script on your site, just as you would with Google AdWords. Once that’s complete your campaign starts running, Optimizers elect to join your campaign and begin to work.
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