How Does Trada Work for Paid Search Advertising?
Trada is the world’s first and only crowdsourced PPC services marketplace, where a community of more than 2,000 paid search experts – Optimizers – work on your campaign and are paid on their performance. Here’s how it works:
1. Set up your PPC campaign in the Trada Marketplace.
Trada’s account managers will help you establish the parameters for your campaign: daily budget, maximum cost-per-click, ad network serving, target cost per conversion, etc. Remember, you can advertise on Google and Yahoo/Bing at the same time—with no extra effort!
2. Trada’s paid search experts join your campaign.
Our Optimizers will receive an alert about your campaign and decide if they’d like to join. Right away, they begin generating ad groups, highly targeted keywords and attention-grabbing ads.
3. Your campaign begins running on Google and Yahoo/Bing.
Trada aggregates the ad groups, keywords and ads created by our Optimizers and sends them to Google and Yahoo/Bing accounts we’ve created for you, where they begin running. After the campaign launches, you’ll have the ability to review all keywords and ads to make sure they accurately represent your business goals and objectives. You’ll always have complete control and total visibility.
4. You get clicks and conversions; our paid search experts earn money.
Once your campaign is running, you’ll start generating clicks and conversions on your campaign. When Optimizers get clicks or conversions for less than your stated target price, they keep the difference.
