Trada is the only performance-based paid search marketplace, where a community of highly specialized PPC experts – Optimizers – perform all aspects of campaign buildout, research and optimization on mid-market advertisers’ behalf. Here’s how it works:
Apply to Join the Trada Community
As a Trada Optimizer, you will be joining an elite class of some of the most qualified and distinguished digital marketing experts in the world. There is some great earning potential for our Optimizers. But this is not a good fit for everyone. We hold our Optimizers to a high standard and are only looking for new PPC experts who are ready and able to perform excellent paid search optimization work. If this sounds like a good fit for you, then we are excited for you to apply to join the marketplace.
We’ll collect some information from you about your paid search experience. You’ll have an opportunity to highlight some of your industry expertise, which determines which campaigns you may be invited to join if you are accepted as a Trada Optimizer. Your application is then reviewed by our Optimizer Enablement team. If your experience and skill set look like a good match for the marketplace, you’ll receive a confirmation email with your log-in credentials to access the marketplace. Please note: if we do not respond right away, it is because we are experiencing a backlog of qualified applicants.
Matching Optimizers to Campaigns
Trada’s Optimizer Matching™ algorithm ensures that the experts who are assigned to work on specific campaigns are highly specialized and experienced in a given campaign’s vertical and goals. Once we have identified a list of potential campaigns for you, we will follow up with a personal invitation to join a campaign. Along with the invitation, we provide a very detailed campaign brief that clearly outlines the overall themes and goals of the campaign. If the campaign looks interesting to you, you can accept the invitation and you will be joined to the campaign. You can then start to build out your content.
Build Your Campaigns
Working as an Optimizer in Trada is just like working in AdWords – but it feeds into the Search Alliance, too. You research the website, create your strategy for the campaign, build ad groups and write ads, and enter keywords and bid prices: all the things you’d do working on a sophisticated campaign in AdWords or Search Alliance. Trada aggregates the ad groups, keywords and ads created by Optimizers working on a campaign and sends them to Google and Yahoo/Bing accounts we’ve created for the advertiser, where they begin running.
Clicks and Conversions Are Generated, and You Earn Money!
Each advertiser has set campaign goals for cost per click and cost per conversion. For example, the Big Red Scarves campaign may have set the goal of $1.00 for a click, and $10.00 for each conversion (for them, it’s a scarf sale). If your superior optimization skills get a click for $0.80 or a sale for $9.00, you pocket the difference. Trada keeps 25% of your earnings as a fee to work in the marketplace we’ve built – because you don’t need to find or manage clients. You just rock at optimizing campaigns – and the earnings roll in.
It’s Really That Simple.
You can work as much as you want – from anywhere.
Profiled Optimizer: