Investors in Trada

Institutional Investors

Google Ventures

Google Ventures seeks to discover and help develop great companies – we believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, software, hardware, clean tech, biotechnology and health care. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. The Google Ventures team includes entrepreneurs, investors and innovators, along with some 20,000+ exceptional Googlers whose breadth of knowledge, experience and creativity constitute perhaps our most valuable resource. For more information, visit

Foundry Group

Foundry Group is a venture capital firm focused on making investments in early-stage information technology, Internet and software startups. Its passion is working alongside entrepreneurs to give birth to new technologies and to build those technologies into industry-leading companies. Foundry Group is centrally located in Boulder, CO, but invests in companies across North America.

Seth Levine, Managing Partner of Foundry Group

Seth’s career spans venture capital investing as well as operational, transactional and advisory roles at both public and private companies. Prior to co-founding Foundry Group, Seth began his venture capital career at Mobius Venture Capital. He currently serves on the boards of AdMeld, Lijit, Medialets and Trada for Foundry Group.

Angel Investors

Carlos Cashman

Carlos Cashman is Entrepreneur-in-Residence and former President of CourseAdvisor. Carlos joined CourseAdvisor in Sept. 2005, bringing more than 12 years of leadership experience in startups in the high tech hardware and software industries. As Entrepreneur in Residence, Carlos is responsible for reviewing new business models and concepts as well as potential acquisition targets. Prior to joining CourseAdvisor, Carlos was co-founder, Chairman, and CEO of Asset Performance Technologies Inc., an economic-based maintenance software company headquartered in Albuquerque, New Mexico. Prior to APT, Carlos was co-founder and CTO of Opus360 Corporation, a publicly traded software company sold to Artemis International in 2001.

Carlos has consulted for numerous global companies in various industries on e-business strategy and execution, and has been a key member of teams that have raised over fifty million dollars in private equity capital. He has also served as an expert witness in software technology and development and currently sits on the advisory boards of two international technology and services outsourcing companies. Carlos graduated from MIT with a custom degree in Information Systems Engineering, combining the best of MIT’s computer science curriculum with high-level management and IT courses in the Sloan School of Management. Carlos attended MIT on full scholarship from AT&T.

Jamie Crouthamel

James has been a director of ValueClick since July 2007. James is the Principal of Old Town Capital, LLC where he has been an operating investor in early-stage interactive marketing service and technology companies since March 2005. James founded Performics, Inc. in 1998 and served as the company’s Chief Executive Officer from inception through its acquisition by DoubleClick, Inc. in June 2004. From June 2004 to March 2005, James served as the Senior Vice President and General Manager at DoubleClick, Inc., where he oversaw the operations of Performics. James earned a Master of Business Administration degree from Northwestern University’s J.L. Kellogg Graduate School of Management, a Master of Engineering Management from Northwestern University’s McCormick School of Engineering and completed his undergraduate studies at Drexel University.

Stuart Larkins

As the VP of Search at DoubleClick, Stuart oversees a team of online performance based search engine marketing experts and leads DoubleClick Performics’ interactions with major search publishers. His team delivers customized, profitable and scalable search marketing programs for DoubleClick Performics’ clients and establishes and maintains relationships with leading search engines, comparison shopping engines and vendors.

Stuart is also involved in many online advertising industry groups and associations, including the IAB, Yahoo! Search Advertiser Council, MSN Search Committee, and the Google SEM Council. He also speaks regularly at industry trade events such as e-Tail and the DMA’s Annual Conference for Catalogers & Multi-Channel Merchants (formerly the Annual Catalog Conference). Such leading industry publications as AdAge, Direct, Target Marketing and Internet Retailer regularly turn to Stuart for expert commentary and assistance in analyzing industry news and trends. Stuart joined DoubleClick Performics in July of 2000. Prior to his current role, he was Operations Manager for Penske Truck Leasing, a GE Capital Company. Preceding his operations management position, Stuart functioned as a GE Project Manager and served as a Black Belt during the initial wave of GE’s Six-Sigma Initiative. From 1992 through 1995, he worked as a Special Aide to Michigan Senator Spencer Abraham. Mr. Larkins has a B.S. in Economics from Southern Methodist University.

Dan Murray

Dan Murray is Ravenwood’s Internet Marketing Strategist and focuses on the marketing side of the biz. Prior to founding the company, he spent roughly seven years working in director-level marketing roles at a series of Internet startups in Colorado ranging from a high-end web development shop to several email marketing and online customer relationship management firms. Dan founded and continues to run the Rocky Mountain Internet Users Group, which has grown to over 6000 members in its ten-year history. He earned an MS in statistics from Rutgers University and an undergraduate degree in engineering from the University of Notre Dame. Dan enjoys networking in an organized group of Internet entrepreneurs to which he belongs. He is an avid mountain biker, backpacker and hiker and can frequently be found snacking on locally grown treats at Boulder’s own Farmer’s Market.

Alan Warms

Alan Warms is a Chicago-based entrepreneur and early stage investor, in addition to being an accomplished media executive. He founded Appolicious Inc. in May, 2009 to help consumers find iPhone apps they’ll love, and to help corporations drive adoption of their mobile apps.

Prior to founding Appolicious, Alan worked at Yahoo! as Vice President, General Manager Yahoo! News, Tech and Education, resulting from the sale of BuzzTracker, a news aggregation platform developed by Participate Media, which he founded in 2005.

Before founding Participate Media, Alan was Chairman and CEO of Participate Systems, Inc., a provider of enterprise software and online community management services founded by Alan in 1997.

In addition to Appolicious, Alan currently serves on the Board of Directors of and, where he is also an investor in both companies. Alan is also a seed investor and advisor in both Stocktwits and Trada.

Robert Wolfe

Robert founded Moosejaw and CrowdRise. Moosejaw is one of the world’s premiere multi-channel retailers. CrowdRise is a social networking site for fundraisers. The goal at CrowdRise is to make raising money for charity fun…or at least not miserable. Robert is also a world renown breakdancer and is the only consistent top-ten finisher who still uses an old school cardboard pad.

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