Advertisers create a new campaign with some basic information about the company and the product/service that is being sold, and establish the parameters for the campaign like daily budget, maximum cost per click, the ad networks to advertise on, target cost per conversion, etc.
PPC Experts are alerted to the new campaign and decide if they’d like to work on it. If they join the campaign, they begin generating ad groups, keywords and ads.
Trada gathers the ad groups, keywords and ads created by PPC Experts for the campaign and sends them to the Google/Yahoo/Bing accounts we’ve created for the campaign, where it begins running. After the campaign launches the Advertiser has the ability to review all of these keywords and ads to make sure they accurately represent the business and objectives.
If PPC Experts generate clicks or conversions for less than the stated click or conversion price, they keep the difference between what the Advertiser was willing to pay for the click/conversion and what it actually cost to generate it.
