Facebook is the single largest publisher of all U.S. display ad impressions – more than Google, Microsoft, and Yahoo combined. No longer considered an optional advertising platform for brands, Facebook Ads account for one-third of display ad impressions and occupy 5-10% of all ad spend.

But for a lot of companies, Facebook can be a tough egg to crack. Many businesses treat advertising on Facebook as though it’s the same as paid search, but really Facebook Ads enable you to to run ad campaigns specifically directed toward your target market much earlier in the decision-making process.

The Amplification Effect
Facebook has more than 800 million users who are each connected to 130 friends, on average. With Facebook Ads, not only can you target fans or non-fans, but friends-of-fans as well. Targeting friends of your fans often results in an interesting offer for the user and allows you to both measure and amplify the powerful effect of word-of-mouth marketing.

Facebook’s Sponsored Story Ads -which can target friends-of-fans as well as the general Facebook population- had a 46% higher click-through rate, 20% lower cost per click, and 18% lower cost per fan last year than Facebook’s standard ads.

Think of the number of potential consumers you could engage early in the buying cycle with an effective Facebook Ads campaign. If you’re ready to start growing your customer base with Facebook advertising, contact Trada today.