How Trada’s Facebook Ads Marketplace Works

How does it work?

Trada’s Facebook marketplace consists of two types of experts: Optimizers and Creatives. The Optimizers are certified Facebook ad experts: they know all the strategies for targeting, bid adjustment and optimization. And our Creatives are designers with a keen eye for compelling ad images.

Optimizers and Creatives work together in a pay-for-performance model to create and manage the best possible Facebook campaigns.

How do I get started?

First, let us know you’d like a free demo of our product by signing up here. Once you’ve decided to launch your Facebook ads, you work with Trada to set goals for your campaign.

After your goals are set, multiple Optimizers apply to join your Facebook Ads campaign. Right away, they begin writing ad copy and designing targeting strategies. Optimizers request images from the Creative crowd. Together, Optimizers and Creatives design huge numbers of diverse, attention-grabbing ads for you to approve.

Optimizers submit their completed ads and targeting to the advertiser for approval. Once approved, Trada launches the ads in Facebook.

The result of multiple Optimizers’ intuitive and non-linear targeting practices is more effective than any algorithmic targeting/bid management solution.

Over time, Optimizers constantly work to design and test new ads and targeting, battling ad fatigue and generating low-cost clicks and connections. The Facebook Ads campaign is fresh, effective and profitable.