Partner with Trada Today.

With Trada, you can easily manage your client’s paid search advertising campaign without having to send them to another agency.

Fast Track Marketing Scales PPC Services With Trada, Reduces Time Spent By 300%.

“Trada makes PPC easy. The marketplace adds a level of transparency that most PPC providers just can’t deliver! I am able to easily work with Optimizers to create ads, review and approve keywords and pull reports that are important to my clients. The Optimizer network is awesome. It’s like having a PPC department without having to hire one. Trada has saved me time and produced great results!”
– Marketing Director Joanna Stroup-Kieler

Company Overview

Fast Track Marketing provided PPC services to its clients, but the agency struggled to scale its paid search practice as the business grew. They tried outsourcing their PPC services to two providers, but quickly grew frustrated with slow responses, mediocre results and limited transparency. Unwilling to compromise the quality of service provided to their clients and confident there was a better way, Fast Track’s team was determined to find an alternative solution.

Challenge

Fast Track Marketing provides PPC services to its clients, but the agency struggled to scale its paid search practice as the business grew. They tried outsourcing their PPC services to two providers, but quickly grew frustrated with slow responses, mediocre results and limited transparency. Unwilling to compromise the quality of service provided to their clients and confident there was a better way, Fast Track’s team was determined to find an alternative solution.

Solution

Trada’s marketplace of paid search experts (Optimizers) offered Fast Track the scalability it was looking for along with fast response times and transparency often lacking in agencies. With Trada, Fast Track Marketing’s staff could review ads, give input and approve keywords while the Optimizers did the heavy lifting. Furthermore, Trada’s on-demand custom reporting ensured visibility into campaign performance at all times.

Results

Once Fast Track Marketing’s campaigns launched in the Trada Marketplace, its clients started seeing measurable results immediately. Collectively, conversion rates improved by 50%, and they remain 2x higher than the industry average. Time spent generating and managing campaigns for new clients was reduced by 300%, allowing Fast Track to dedicate more resources to their core service offerings. While Trada’s Optimizers generated keywords, wrote ad copy, and created sophisticated bidding strategies, Fast Track Marketing maintained control over its campaigns and reporting.

After 12 months of using Trada to manage its paid search services, Fast Track is still benefiting from improvements to ROI, time savings, and transparency.

- Paid Search Experts: 16
- Time Saved: 300%
- Conversion Rate: 50% Improvement
- Cost-Per-Conversion: 60% reduction