This week had one very intense meeting for Trada. Was it an intense corporate strategy meeting or was Tim Mayer leading our team in fantasy football recruitment? Look at the picture and be the judge.
So what great marketing articles caught our eye this week?
- Using Google Analytics to Uncover Hidden Problem Areas by Lisa Barone. Good, simple tips on understanding where you might be leaking sales or leads.
- How to Strategically Analyze Your Competition’s PPC Campaigns by Andrew Davis. A quick and dirty guide to spying on your competitor’s paid search campaigns.
- EARTHQUAKE! Rare Tremors in Northeast Shake Up Twitter by Elisa Gabbert. Great examples of how Twitter is changing real-life mentions of Twitter.
- Trademark Issues w/ PPC? Ways to Take Back Your Brand by Lisa Raehsler. Fantastic tips on how to handle if someone is buying PPC ads on your branded terms.
- How to Market Your Business on Twitter by Elaine Ellis. Advice on using Twitter in marketing from Qdoba Mexican Grill, Ignite Boulder, Web 2.0, ModCloth and Kapost. Leave a comment with your own tip on using Twitter, and the best comment will win a $75 gift certificate from Amazon.
- Social Media Budget Blunders (and How to Avoid Them) by Kerry Jones. You get what you pay for, and that includes social media.
- 6 Keyword Research Mistakes You Might be Making by James Agate. “It is better to have a bigger slice of a few smaller pies rather than not getting even a slither of a much bigger pie.” Be realistic on the terms you can rank for.
