Happy Friday! It’s almost the weekend, and for those of us in the United States, this means a holiday weekend (a whole extra day!). Check out what we read this week before enjoying your long weekend!
1. Google AdWords to add Auction Insights. Check out our post about this new report!
2. Business 2 Community posted “There’s No Finish Line in Website Optimization.” Boy, do we agree! Just as with paid search, you should constantly be optimizing and testing your website.
3. Our friends at Unbounce are talking about “8 Ways to Market Your New Startup.” Tips include word of mouth, social media marketing, and creating content. Couldn’t agree with you more!
4. Search Engine Watch wrote about “The Future of SEO: Investment, Innovation, and Integration.” Includes this awesome diagram, along with some great insight.
5. Our neighbors at SendGrid know a LOT about email delivery and “Three Misconceptions About Deliverability That Simply Aren’t True. For instance, did you know that changing your IP address will not improve your reputation immediately? It’s just going to put you back at square one, and no reputation isn’t any better than poor reputation.
