It’s Friday, finally! With a busy weekend of graduations and Mother’s Day, we’ll keep today’s post short and jump right into some of the awesome blog posts and articles we read this week.
1. Search Engine Watch is talking about Optimizing to lifetime value of customers to maximize SEM performance. We could not agree more! As they state in the article, “Wouldn’t you pay a higher CPA to acquire a customer who buys three times a month with no coupons over a customer who comes in once for a great deal?”
2. Unbounce has a great article with 3 tiny tweaks to shoot your conversion rate up (a little). Read this blog post for how to build a better headline, experiment with design, and moving around elements on your landing pages.
3. Our friends at Gnip wrote this great post about Social Data: A Beacon in Natural Disasters. It’s amazing to see how social media has played into natural disasters- making it possible in many instances to prevent more deaths, report accurate news and numbers, and more.
4. Search News Central wrote about SEO Excuse #143: The other guy is doing it, so it must work. If you’re a marketer, you better believe SEO is important, but you must do it the smart way.
5. Finally, we have this infographic from Tasty Placement.
Infographic authored by
TastyPlacement, a web design and SEO company,
