British citizen Sharron Lonsdale stumbled upon the Trada Marketplace this summer after reading about Google Ventures investment in one of her favorite search blogs. While Sharron has only joined about half-a-dozen campaigns, her work within the Trada Marketplace has been very high-quality. With a full-time day job and a family, she joins campaigns as her schedule allows.
Sharron has been working on paid search campaigns as part of her job since 2002, and the last three years have had her doing many paid search campaigns on Google, Yahoo!, Bing, Facebook and LinkedIn. One of the advantages for advertisers in the Trada Marketplace is getting to work with Optimizers such as Sharron who have a wide breadth of working within different search networks and how easy Trada makes it to advertise on Google, Yahoo! and Bing.
What makes Sharron’s work on Trada paid search campaigns so exemplary is her focus on exact match keywords. She feels broad matching can bring in too many un-targeted keywords. She’s focused on finding precise keywords for her campaigns, which is why her click-through-rate (CTR) is so high. Her ads don’t show up for non-targeted search terms. She also employs a long-tail approach to coming up with keywords.
When looking for campaigns to optimize, she likes to look around the advertiser’s site. If the advertiser isn’t within her skill set, she won’t work on the campaign. Sharron also looks for the advertiser with a high-quality site. She realizes that if she drives traffic to a poor-quality website, it won’t convert.
For Sharron, she appreciates all the different types of campaigns she can work on within Trada and feels Trada is an excellent way to gain experience with different types of clients and campaigns. She also knows that by having more experience with varied paid search campaigns, it benefits all of the campaigns she works on.