"Well Eric, here is how we plan on destroying you on April 8" (photo courtesty of Gizmodo)
Today Steve Job announced several new improvements to iPhone OS 4, including the introduction of iAd. The introduction of the iAd platform and the words coming from Steve are fighting words to Google and its ad network.
“On a mobile device, search is not where it’s at, not like on the desktop. They’re spending all their time on these apps — they’re using apps to get to data on the internet, not generalized search.”
With the introduction of iAd platform, here are three things you should keep in mind.
1) Excellent design – Like everything Apple does, good design will be at the heart of iAd. As Apple claims on its site, “apps can feature rich media ads that combine the emotion of TV with the interactivity of the web.” The question is – will emotion and design turn into results? The iAd platform promises to create interaction within the ads. An example for Toy Story 3 will allow users to obtain information about the movie, play games and more.
2) Massive network – There are more than 150,000 apps in the store for the iPhone or iPod Touch representing a massive and highly-targeted network of consumers with an expendable budget. However, temper that enthusiasm. Only 30% of people who buy an iPhone app actually use it the day after it was purchased, according to Pinch Media. With developers seeing 60% of revenue from advertisements, you can be assured that many will be eager to try the platform.
3) Lack of experience - As they admitted themselves, Apple isn’t experienced in the world of Ads. As another slug to Google, they referenced a recent attempt to purchase AdMob, which Google ultimately snapped up. Apple has a lot of catching up to do, but will likely keep at it until they’ve got it nailed.
Wondering if you can comment about if becoming involved with iAd is on the Trada roadmap?
Wondering if you can comment about if becoming involved with iAd is on the Trada roadmap?
Hey Sam. This year we’ll be aggressively expanding into additional ad networks and new online advertising models, but we don’t have immediate plans to work with iAd. That said, we’ll be keeping our eye on the iAd platform and will add it to our roadmap based on its success. Let me know if you have any other questions.
Wondering if you can comment about if becoming involved with iAd is on the Trada roadmap?
Hey Sam. This year we'll be aggressively expanding into additional ad networks and new online advertising models, but we don’t have immediate plans to work with iAd. That said, we’ll be keeping our eye on the iAd platform and will add it to our roadmap based on its success. Let me know if you have any other questions.
Hey Sam. This year we'll be aggressively expanding into additional ad networks and new online advertising models, but we don’t have immediate plans to work with iAd. That said, we’ll be keeping our eye on the iAd platform and will add it to our roadmap based on its success. Let me know if you have any other questions.
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