We know Trada’s readers are rabid for PPC knowledge. That’s why we gave everyone 10 PPC Experts to Know. Now we’re dropping a large blog directory so readers can gain additional PPC knowledge. The following blogs discuss pay-per-click (PPC) strategies of all levels from beginner to advanced, they offer breaking industry news, present case studies, track pay per click trends and more. Topics covered include ways to optimize Google AdWords, Bing, Microsoft Advertising, Facebook … and the list goes on.
Never-ending Blogosphere of Information
Blogs included here are all are updated relatively frequently and provide invaluable information about various aspects of pay-per-click advertising. Some of the PPC blogs listed may cover other topics as well as PPC, but their pay-per-click contribution is worth noting.
This is by no means a comprehensive list of pay-per-click blogs (the fast pace of PPC blog creation practically mandates that such a list would be outdated in a month or so anyway), so feel free to add any PPC blogs of note that we missed in the comments below.
AdCenter Blog // Microsoft’s blog on paid search and online marketing.
AdWords Blog // AdWords is Google’s official blog for all things . . . AdWords.
Beyond the Paid // Melissa Mackey has been delivering insightful PPC content since 2006. Her blog is a great resource for paid search.
BoostCTR // Small changes in ad copy make an incredible difference in CTR. Fellow crowdsourcing company BoostCTR shows how optimizing ads can deliver big results.
Black Hat PPC Blog // Dealing solely with PPC, the mischievous England-based Black Hat PPC blog bill themselves as “an underground community of search marketers.” Whoever the secretive group is, the blog delivers pay-per-click tips and tricks with humor and distinctly British attitude.
Bryan Eisenberg Blog // Bryan and his brother Jeffrey are professional online marketing speakers and bestselling authors. Their blog contains in-depth discussions about online marketing practices, new studies, interviews with key Internet marketing players, conversion tips and the like. It’s focused on conversions, but isn’t that why we’re doing PPC anyway?
Certified Knowledge Blog // Run by Brad Geddes, Certified Knowledge focuses on Google AdWords (a topic on which Geddes gives countrywide seminars), PPC and Internet marketing training. The blog also provides background on and links to interviews with marketing professionals from Geddes’ radio show Marketing Nirvana.
Clever Zebo Blog // Great blog on online marketing with a small side of PPC.
Click Equations // The Click Equations blog features posts from an enthusiastic group of Philadelphia-based paid search professionals and software entrepreneurs. The motley gang at Click Equations dishes out fairly frequent posts about PPC paid search marketing tips, strategies and tools.
Clix Marketing PPC Blog // Clix Marketing focuses entirely on PPC, including tutorials, tips and strategies, industry updates and in-depth posts on anything remotely concerning the topic.
Ion Interactive Post Click Marketing Blog // Ion Interactive touts itself as a “post-click marketing” company, and true to its claims, Ion’s blog is mainly focused on conversion. Posts cover multiple strategies to raise conversion rates, including PPC (notably landing page optimization) and segmentation, to name a few.
Mongoose Metrics // The ultimate source on call tracking in paid search and online marketing and how to utilize it.
PPC Blog // PPC Blog discusses PPC methods, tips and trends, with excellent coverage of Google AdWords, Microsoft Advertising and Facebook. PPC Blog is also a training program led by Geordie Carswell, founder of Revenuewire.
PPC Hero // PPC Hero is a veteran of the pay-per-click scene. It provides PPC strategies and insider tips while keeping abreast of the latest industry developments. Of special note are PPC Hero’s blog post series, which delve into a pay-per-click topic in-depth and provide an authoritative exploration of all its facets. These are neatly categorized on the site for easy access.
PPC Ian // PPC Ian is Ian Lopuch, a PPC, SEM and online marketing professional. His blog is a go-to resource for a trove of PPC tips and techniques. Ian’s posts are often like having a personal PPC/SEM consultation (he offers those, too!) through text.
QualityScores // Originally also a search engine marketing agency, QualityScores now functions solely as a blog with useful tips on lowering PPC expenses.
Raven Tools Blog // The Raven Tools blog is a great source for posts that run the gamut, including subjects like PPC, SEO, social media and online advertising. Raven is also a paid suite of SEO, social media and advertising tools that Trada uses.
Righteous Marketing // Robert Brady shares his hard-earned PPC knowledge. Like Melissa of Beyond the Paid, he’s been blogging since 2006.
SEM Geek // The founder of iGESSO, an Internet marketing consulting firm, and partner in a diverse array of companies, Greg Myers also writes SEM Geek. Myers posts are devoted solely to PPC search engine marketing. Full of PPC tips and strategies, SEM Geek also presents an intriguing look at the politics of pay-per-click marketing.
SEOmoz Blog // The company’s blog has a selection of informative posts about PPC management and campaigns, along with entries about social media, marketing and the online advertising industry in general. This is a must-read whether you’re new or very advanced in search engine marketing. SEOmoz provides simplified SEO software tools.
SEOptimise Blog // SEOptimise contains a wealth of information on search engine optimization and marketing, social media, and pay-per-click advertising industry trends.
SiteProPPC // Recommended to us by a reader, this site has a wealth of PPC and social media information.
The PPC Blog // The PPC Blog mainly features a collection of transcribed weekly Twitter chats (#PPCchat), each focusing on a different aspect of PPC determined by Matthew Umbro, a self-described pay-per-click specialist. The transcriptions are a great resource for hearing multiple answers to thoughtful questions about all facets of pay-per-click marketing from a wide array of people taking part in each discussion.
Unbounce Blog // While Unbounce doesn’t cover PPC per say, they are your go-to source for landing pages. And they are brilliant.
Wordstream Internet Marketing Blog // Wordstream usually updates upwards of 20 times a month, offering a vast selection of PPC posts. They’re an especially great resource for keyword research.
Yahoo Advertising Blog // Yahoo’s official advertising blog, focusing on all aspects of search advertising, including excellent comparisons between and advanced discussions on the relative merits of PPC and SEO.