According to Performics, mobile will comprise 20% of all searches this holiday season, with mobile accounting for 44% of total searches for last minute gifts and store locator terms.
So why should you care?
Well, that’s a HUGE percent! And with shoppers using mobile devices in-store to check for coupons, competitor prices and locations, this means you should be thinking about the needs of mobile users, tailoring your ad copy to cater to them, and considering using ad extensions.
In this episode of Internet Ads Update, intrepid world travelers Matt Hessler and Anna Sawyer call in after a wild night in Macau to weigh in on the importance of sprucing up your mobile ad strategy for the holidays.