The excellent Brad Geddes, Google-approved AdWords Seminar Leader and Friend-of-Trada, published an article in Search Engine Land this week: 8 Quick Ways to Increase Your AdWords CTR.
Lionhearted world travelers Anna Sawyer and Matt Hessler were so impressed with the article, they called in from their trip to Brooklyn, NY, home of groundbreaking rapper Biggie Smalls.
In this episode of Internet Ads Update, Matt and Anna comment and offer additions to Brad’s tips and (respectfully!) disagree with one of his CTR-boosting methods.
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