A study published by RevTrax claims that paid search drives $6 in local sales for every $1 in online sales.
What can we do to more accurately measure our PPC campaigns’ impact on offline sales? Could this completely change the way we think about PPC for e-commerce?
In this 7-minute podcast, online advertising experts Matt Hessler and Anna Sawyer call in from their trip around the world (this week: an American suburb!) and offer practical advice to online retailers with a brick-and-mortar presence for tracking sales that begin with a click and conclude with an in-store purchase.
Have questions for Anna and Matt? Leave them in the comments or email us at firstname.lastname@example.org!