[PODCAST] Internet Ads Update: Does Paid Search Have a 6:1 Impact on Offline Sales?

A study published by RevTrax claims that paid search drives $6 in local sales for every $1 in online sales.

What can we do to more accurately measure our PPC campaigns’ impact on offline sales? Could this completely change the way we think about PPC for e-commerce?

In this 7-minute podcast, online advertising experts Matt Hessler and Anna Sawyer call in from their trip around the world (this week: an American suburb!) and offer practical advice to online retailers with a brick-and-mortar presence for tracking sales that begin with a click and conclude with an in-store purchase.

Have questions for Anna and Matt? Leave them in the comments or email us at podcast@trada.com!

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