[PODCAST] Internet Ads Update: Amazon's Price Compare Tool

Amazon’s new Price Compare tool: for a customer, it’s like having the magical superpower of price omniscience! This handy app allows users to speak or type the name of a product or search for it by scanning the barcode – and it’ll then show prices for the product from Amazon and other stores. And excitingly, Amazon promises discounts on products bought from Amazon – just for using the app.

Great for consumers, but horrifying for retailers?!

In this episode of Trada’s Internet Ads Update, Matt Hessler and Anna Sawyer call in from their trip around the world (this week: home-of-Amazon Seattle) to offer practical tips for dealing with this monumental change in the way shoppers compare prices.

If you have questions, topic ideas or helpful comments for Anna and Matt, please leave them in the comments or email us at podcast@trada.com.

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