The Trada Blog

From the Pros: 7 Advanced PPC Tools

Advanced PPC marketers know how to drive more profitable conversions while paying less. But it’s not all about campaign structure, creative ad copy and constant optimization. (Those are very important.)

Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. We’ll outline a few on the blog, and we suggest you register for our upcoming webinar, where we’ll explore all 7 tools in depth.


Tool #1: Task Management.

We’re all busy managing a million different tasks in paid search. Whether you’re a member of an in-house PPC team, a marketing director with many more tasks, or an agency with PPC clients, you need a way to prioritize, recognize patterns and detect problems early on.

Joey Muller and Terry Whalen from CPC Search suggest Producteev, a task management tool. In the webinar, we’ll show how you can use this tool to tag email communications and identify issues.

CPC Search and Trada PPC Pro Tools Webinar

Tool #2: Understand the potential you’re missing.

Brad Geddes, author of Advanced Google AdWords, Google AdWords-approved Seminar Leader, and high-profile conference speaker and consultant, shared a tool and tactic with Trada that can help you understand where you’re missing potential impressions due to budget, Quality Score or bids. In the webinar, we’ll go deep on how to pull the reports, how to aggregate and compare the data, and how to zero in on exactly where you need to optimize to boost AdWords performance.

Brad Geddes and Trada PPC Pro Tools Webinar

Tool #3: Boost conversions easily.

We know that having highly targeted landing pages for each ad group will help boost Quality Score. And we know that conversion-centric design–making it incredibly easy for your visitors to convert–is essential to running a profitable AdWords/PPC campaign. But the barriers of time and resources leave many marketers–even sophisticated ones–knowing they could do better.

Matt Heinz, blogger, internet marketing consultant, and author of Successful Selling and many other business books, suggests empowering yourself with a landing page tool like Unbounce. It’s affordable, and it allows you to build and test landing pages easily, without the help of a designer or developer. It’s so easy you’ll have the time to build a tight, relevant campaign with a landing page for every ad group.

Matt Heinz and Trada PPC Pro Tools Webinar

Join us for the webinar on May 16. We’ll cover strategies for using Unbounce and 4 more Advanced PPC Tools from more marketing pros, including Brad Cohen from Janrain, Matthew Umbro, founder of PPC Chat, and Jeanne Gaudet from Search Influence.

Why Can Walmart Afford to Spend $15/Click on a $10 Stapler?

In case you missed it:

The giants of online advertising can afford to pay more for clicks. Why? Because they have worked to understand their customer Lifetime Value.

In this webinar clip, Trada’s Anna Sawyer and Matt Hessler discuss how your SMB or mid-sized company can compete with the Goliaths of paid search by increasing your understanding of your customers’ buying behaviors.

PPC Lifetime Value Trada webinar clip

Average Order Value: Stretch your PPC marketing dollars by increasing cart size!

You can increase your customer Lifetime Value and directly impact your marketing potential by increasing your customers’ Average Order Values. In this webinar clip, Matt and Anna share actionable, right-now strategies for increasing cart size. It’s simple: pay for a single click to bring a customer to your website. Once they’ve reached your site, it’s up to you to show them related items, bring in a larger order value with free shipping (above a certain spend) and direct them to ‘popular items’.

PPC Average Order Size Trada webinar clip

Finally, veteran eCommerce PPC marketer Bill D’Alessandro joins Anna and Matt to talk about our view of the ‘all-in on automation’ craze.

PPC automation is very cool. It allows big advertisers to test ads for massive product sets and share data across marketing disciplines. But if you’re a mid-sized company with sophisticated needs, but without a multi-million dollar/month PPC budget, what’s the best solution?

Matt, Anna and Bill from Elements Brands discuss automation, human intuition, and the Trada solution, which brings the best of both worlds to mid-market PPC advertisers.

PPC Automation Trada webinar clip

Want more PPC webinar content? Visit our free webinar videos on YouTube.

Trada review: Are you a mid-sized business that needs PPC?

Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC experts without adding overhead?

We don’t talk a lot about what we do around here, but Trada has grown and changed and has built a large community of successful advertisers, so we want to take the time to share a customer story.

Infographic of Trada's clients

Trada assigns professional pay-per-click Optimizers to help out your small to medium-sized business – when you may not have the resources for a large in-house PPC team. We work with your team to optimize PPC campaigns on Google and Bing.

Christopher Ward, the founder and president of Lazy Day Pools, is one of our clients who was able to grow his business with the help of Trada’s PPC experts. His biggest challenge managing Google Adwords in-house was time. As his company grew, he found that he could not effectively manage both the PPC account and his growing business. He quickly determined that he needed some outside expertise to move his AdWords performance to the next level and free himself up to run his company more efficiently.

Chris learned that Trada’s performance-based model would allow him to benefit from the experts at Trada without losing transparency. “I’ve been able to expand my paid search team to 4 experts without adding any overhead, and they’re driving results. As a business owner, this is a no-brainer.”

With Trada, Chris was assigned a dedicated account manager and a team of Optimizers to help manage Lazy Day Pool’s paid search account. His team of Optimizers quickly and effectively identified areas of improvement and built out his campaigns with additional keywords, ads and bidding strategies.

With the help of Trada’s team of Optimizers, the Lazy Day Pools campaign is delivering conversions at Chris’s target price and giving him the visibility he needs into the success of his campaigns. “Without Trada, I couldn’t afford to hire an in-house team or a dedicated account manager. Trada’s solution is head and shoulders above the rest for growing companies.”

Chris’s team of Trada experts is optimizing ad copy and using A/B ad testing, and has facilitated 700% increase in CTR (click-through rate). This has resulted in a flood of customer contact requests. “Once I get a form completion, I have an 80% chance of closing that sale,” Chris says. “The Optimizers are dedicated to solving problems like that. They’re the experts about paid search, and I stick to running my business.”

To see more Trada reviews and how Trada can help your business, please read our Trada reviews from actual clients, and visit our case studies page.