We are excited to announce that Trada has achieved a huge milestone in our company’s history: we have generated over 1 million conversions for our customers since launching in 2009.
You can imagine the excitement around any big milestone like this for a company but this is particularly special to us. Our core value that drives our business is being performance-based. In every part of the business, we make sure to measure ourselves against the value we are driving for our customers. If you have ever been to the Trada office, you will see this throughout each team. All of our business units: marketing, engineering, sales, account management, HR, finance are working towards a common goal to perform for our clients.
“Having been at Trada since we signed our first beta customer doing 5-10 conversions a month, it is amazing to see Trada fly past the 1 million conversions mark. I am so proud to be part of a company that measures its success based on the value we drive for our customers, and to drive that value over 1 million times is exceptional,” says Matt Hessler, Director of Account Management.
As many of our readers already know, Trada provides advertisers with an expert team of optimizers who work to beat an advertiser’s conversion goals. When an optimizer beats an advertiser’s conversion goal, she is paid. This ensures our incentives are completely aligned with our advertisers.
Without our expert optimizer community, we would never have been able to achieve this milestone. Our marketplace currently gives advertisers access to over 200 certified paid search experts who specialize in many different verticals.
“I worked at Google for 5 years as an optimizer, in the London, San Francisco, and Mountain View offices. I specialized in financial services and worked with the largest advertisers in Europe and North America. I base all my work on data analysis and make insightful optimizations to get conversions for Trada clients,” said Trada optimizer Jack Turner.
Another important part of this milestone is how many conversions we can tie directly to revenue for our clients. Today 54% of the businesses Trada works with are classified as e-commerce, meaning a financial transaction takes place when a conversion occurs. In the past year, we have generated more than $13.8 million in revenue for our e-commerce clients alone.
“Trada’s secret is in aligning incentives around what matters; conversions and revenue. As we continue to grow our mid-market customer base, we are excited to generate millions more in revenue for both e-commerce customers as well as business to business and business to consumer clients,” said Trada CEO Niel Robertson.
Thank you to all of our customers, optimizers and employees that have helped us achieve this milestone. We couldn’t have done it without everyone working toward the same common goal!
To learn more about how Trada can help improve your paid search campaigns, contact us here.