The Trada Blog

AdWords Impression Share Report: Ninja PPC from Brad Geddes

In case you missed it:

This advanced AdWords trick will help you identify areas of optimization opportunity. In this webinar clip from our most recent webinar, Advanced Google AdWords author Brad Geddes supplies Trada with this strategy for using the AdWords Impression Share report, and your hosts Matt Hessler and Anna Sawyer take you on a deep dive to explain how it can make your AdWords campaign more profitable.

AdWords Impression Share Report with Anna Sawyer Matt Hessler and Brad Geddes

We’ll show you how to find the report, which types of impression share to look at, how to compare the data to Quality Score using two methods (the ‘advanced’ method and the ‘easy’ method), and how to quickly see where you can make changes that can help you get a larger slice of that impression share pie.

Please don’t mind the beeps, we were experiencing some audio issues that day. The beeps vanish after a minute or two!

From the Pros: 7 Advanced PPC Tools

Advanced PPC marketers know how to drive more profitable conversions while paying less. But it’s not all about campaign structure, creative ad copy and constant optimization. (Those are very important.)

Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. We’ll outline a few on the blog, and we suggest you register for our upcoming webinar, where we’ll explore all 7 tools in depth.


Tool #1: Task Management.

We’re all busy managing a million different tasks in paid search. Whether you’re a member of an in-house PPC team, a marketing director with many more tasks, or an agency with PPC clients, you need a way to prioritize, recognize patterns and detect problems early on.

Joey Muller and Terry Whalen from CPC Search suggest Producteev, a task management tool. In the webinar, we’ll show how you can use this tool to tag email communications and identify issues.

CPC Search and Trada PPC Pro Tools Webinar

Tool #2: Understand the potential you’re missing.

Brad Geddes, author of Advanced Google AdWords, Google AdWords-approved Seminar Leader, and high-profile conference speaker and consultant, shared a tool and tactic with Trada that can help you understand where you’re missing potential impressions due to budget, Quality Score or bids. In the webinar, we’ll go deep on how to pull the reports, how to aggregate and compare the data, and how to zero in on exactly where you need to optimize to boost AdWords performance.

Brad Geddes and Trada PPC Pro Tools Webinar

Tool #3: Boost conversions easily.

We know that having highly targeted landing pages for each ad group will help boost Quality Score. And we know that conversion-centric design–making it incredibly easy for your visitors to convert–is essential to running a profitable AdWords/PPC campaign. But the barriers of time and resources leave many marketers–even sophisticated ones–knowing they could do better.

Matt Heinz, blogger, internet marketing consultant, and author of Successful Selling and many other business books, suggests empowering yourself with a landing page tool like Unbounce. It’s affordable, and it allows you to build and test landing pages easily, without the help of a designer or developer. It’s so easy you’ll have the time to build a tight, relevant campaign with a landing page for every ad group.

Matt Heinz and Trada PPC Pro Tools Webinar

Join us for the webinar on May 16. We’ll cover strategies for using Unbounce and 4 more Advanced PPC Tools from more marketing pros, including Brad Cohen from Janrain, Matthew Umbro, founder of PPC Chat, and Jeanne Gaudet from Search Influence.

Why Can Walmart Afford to Spend $15/Click on a $10 Stapler?

In case you missed it:

The giants of online advertising can afford to pay more for clicks. Why? Because they have worked to understand their customer Lifetime Value.

In this webinar clip, Trada’s Anna Sawyer and Matt Hessler discuss how your SMB or mid-sized company can compete with the Goliaths of paid search by increasing your understanding of your customers’ buying behaviors.

PPC Lifetime Value Trada webinar clip

Average Order Value: Stretch your PPC marketing dollars by increasing cart size!

You can increase your customer Lifetime Value and directly impact your marketing potential by increasing your customers’ Average Order Values. In this webinar clip, Matt and Anna share actionable, right-now strategies for increasing cart size. It’s simple: pay for a single click to bring a customer to your website. Once they’ve reached your site, it’s up to you to show them related items, bring in a larger order value with free shipping (above a certain spend) and direct them to ‘popular items’.

PPC Average Order Size Trada webinar clip

Finally, veteran eCommerce PPC marketer Bill D’Alessandro joins Anna and Matt to talk about our view of the ‘all-in on automation’ craze.

PPC automation is very cool. It allows big advertisers to test ads for massive product sets and share data across marketing disciplines. But if you’re a mid-sized company with sophisticated needs, but without a multi-million dollar/month PPC budget, what’s the best solution?

Matt, Anna and Bill from Elements Brands discuss automation, human intuition, and the Trada solution, which brings the best of both worlds to mid-market PPC advertisers.

PPC Automation Trada webinar clip

Want more PPC webinar content? Visit our free webinar videos on YouTube.