In Google’s recently released founders letter Larry Page casually opened with a statistic about Google processing over 100 Billion searches per month. There are 2.6M seconds in every month, which means at a 100 Billion searches they are processing almost 39 thousand searches per second worldwide. It is astounding when you consider in 2010 they were only processing approximately 19 billion searches per month. This is the effect of the world wide increase in connectivity to the internet and our collective need to find what we are looking for on an internet that grows more immense every day.
Much of this search growth has come from the steady proliferation of smart phones and tablets. Domestically these devices empower users to search for whatever, whenever and we are more connected to information than at anytime in history. For many in developing countries powerful smart devices on with access to cellular data has connected thousands of user to the web that do not have access to traditional high speed internet in their homes.
As search marketers this daunting monthly search volume represents ever evolving opportunities to connect with new customers. Along with the opportunity presented by this massive audience there are challenges. Larry Page also indicated that each month among these 100 billion searches approximately 15% of them are queries Google has never seen before.
These stats inspire me as a search marketer. It is a great reminder that campaigns should be ever evolving as well. We need to continually research keywords and negatives to maximize our campaigns and we need to optimize for the the new device types that are creating so much of this search growth. Right now as a search marketer you have access to the largest audience on the planet and you can laser target users that are looking for your exact product or service. So what are you waiting for, make sure your campaign is optimized today!