The Importance of Mobile Friendly Websites

Collection of iPhones. Guest post by Akvile Harlow

With times changing and technology evolving, it’s important to stay up to date on current advancements and trends. With mobile devices such as smartphones and tablets on the rise, it is crucial to adapt to how users search for your business online, especially if ecommerce is your specialty.

As cliché and true as it is, you do only get one chance to make a first impression on a customer. With an increased amount of mobile searches conducted, it is important to have a mobile website that is not only functional, but is also user friendly. As a consumer, if you search for a certain product and you appear in the search results, users expect that your site will work properly on their device. Websites that have an overwhelming amount of information and don’t fit the parameters of a mobile website are inconvenient and frustrating to use. If your website isn’t mobile user friendly, your bounce rates may become significantly higher as mobile devices continue to grow in popularity. Face it, many of us are constantly on the go and aren’t spending as much time on our computers like we used to. If your customers are on the go and need something, make sure to provide it to them the first time before they bounce from your site, go elsewhere, and forget about you.

So you may be wondering, what are some best practices in creating a mobile friendly website? So you don’t bog down the page download time, make images smaller, don’t place too many, but make it colorful and attractive enough to make it visually appealing.  Having a faster load time will help keep users from bouncing to a competitors website. Provide the information your users will want to see most, whether it is your products/services, a comparison chart of some sort, or your contact information, make it easily accessible. Another thing to consider is to remove flash from your website. Some mobile devices don’t support flash images and it may look like it’s missing information to the user who is unable to view it.

In regards to mobile paid search marketing campaigns, those too should be taken into consideration. By creating mobile specific targeted campaigns, you may notice that there is much less room for ad copy and bidding works a little differently. With tablets and phones having smaller screens than computers, it’s important to do the best you can with the little room that you have. With these smaller ads, you have less room to entice users to click your ad and it’s also recommended that you bid for higher positions, preferably one or two. If you are spending the time and money doing mobile targeted paid search campaigns, it is crucial to have a mobile friendly website. Don’t waste money on clicks if your landing pages don’t fit the device.

With smartphones and tablets getting more advanced and the internet is available just about everywhere we go, it should be your priority to create a mobile friendly website so that you don’t miss out on potential customers. As a business owner or marketer, it is important to recognize just how necessary mobile websites are because you will be at an advantage over your competitors. Get your site mobile friendly, provide a great user experience, and convert those users into pleased customers!

Is your company’s website mobile friendly? If so, what are some other tips you would recommend in creating a user friendly mobile site?

Akvile Harlow is the Search Engine & Social Media Marketing Manager at Search Marketing Expo (SMX) where she structures and optimizes their PPC and Social Media campaigns. When she’s not surfing the web, you can find her surfing on snow and water, traveling, and painting.


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