Trada is kicking off our Summer Webinar Series: Overhaul Your Digital Marketing. In this series we will cover how Social Ads, Landing Pages, Display, and SEO fit into your overall digital marketing strategy. We’ll begin the series with Optimizing Social Ads with Paid Search and to get things rolling, we’re talking about the huge role that paid search should be playing in your social advertising strategy. Since social ads are relatively new, there’s a wide range of experience level among companies. Whether you’re a novice or social ad expert, you’ll walk away with actionable items from our webinar on how to leverage your paid search strategies for social ads.
So why is this topic even important? Here are our top 3 reasons:
1. Paid Search is a Data Goldmine
If you’re doing paid search on your own, you know how much work it is. You spend hours generating keywords, bidding for the best ad placement, writing ad copy, testing, optimizing, more testing, etc. It’s a ongoing process to create the best ads that will drive highly targeted traffic to your website. Managing and tracking successful ads and data are key aspects of a successful paid search campaign. If you want to learn from your mistakes, (and you WILL make mistakes), paid search data is invaluable for improving.
2. Social Ads are Hot.
According to a BIA/Kelsey study, social ad spending is expected to reach $9.8 billion by 2016. But social ads are new, and therefore the data is limited. More businesses are diving head first into the social ad pool with little to no experience and receiving inconsistent results. If you’re going to spend a chunk of your marketing budget on LinkedIn, Twitter, or Facebook ads, it’s important to be confident in your investment. But is this possible? How do you minimize risk on a relatively new form of advertising? When social networking sites are constantly changing their social advertising, it’s almost impossible to keep up with best practices. Enter paid search…
3. Missed Opportunity
Bottom line: If you’re not using paid search data and strategies to influence your social ad strategy, you’re wasting time. Since they’ve been around, social ads have gained a lot of attention but many don’t know where to start or how be successful. You can leverage tried and true paid search data to help shape your social ads. Have PPC ad copy that really kills it? Try it with your Facebook ads. Got keywords that consistently convert? Use them for Twitter targeting. The options are many, and with historical paid search data guiding you, you will be ahead in the social ads game.
So join us for webinar on Thursday, July 26 at 12pm EST. With hosts:
Chad Hacker
Paid Search and Facebook Ads Expert | Trada
Dan Peterson
Paid Search and LinkedIn Ads Expert | Digital Marketing Manager
In this webinar, Dan and Chad will show you real examples gained from experience on hundreds of ad campaigns.
