All paid search experts know landing pages are a critical part of your paid search campaigns. PPC and landing pages are like peanut butter and jelly, salt and pepper, tequila and limes; They’re better together. We’re partnering with Marketing Prods and the landing page experts at Unbouce to bring you our webinar, “PPC Landing Page Makeover Secrets: Simple Changes will Increase ROI.” In this second installment of our Summer Webinar Series we’ll talk about the impact landing pages have on your paid search strategy and how they can drive higher conversions and increase your PPC ROI.
As search marketers, we spend so much time thinking through search queries and writing compelling ads that will drive searchers to your site, but that only solves half of the puzzle. Trada’s own Matt Hessler, Director of Account Management gives this analogy, “We like to think of paid search as the party planner- you’re in charge of inviting the right mix of friends, sending out invitations with the right expectations for the party, and setting the tone. Having good landing pages is like throwing the best party – providing the right cocktails and food and ensuring people have a good time and stick around.”
Why are PPC landing pages so important? Aside from being the first impression for your potential customers, you have a tremendous opportunity to affect your conversion rates and customer acquisition costs. Carlos Del Rio, Director of Conversion Analysis and Digital Strategy at Unbounce asserts, “Show your landing page to someone that doesn’t know anything about your business. After 10 seconds you will have a long list of things to fix.”
Register Now!
Do you think your landing pages need a makeover? During this webinar, Unbounce will take real landing pages and analyze the design, content, and usage and give suggestions to boost conversions. Submit screenshots of your landing page, and it could get the makeover it’s always wanted.
Don’t forget to register for our webinar on Tuesday, August 14 at 12PM EST. Ideal for marketing and eCommerce managers, directors and digital marketing professionals, you’ll learn best practices for building integrated PPC and landing page campaigns.
Presenters:
Matt Hessler is Director of Account Management at Trada, a performance-based paid search marketplace. Beginning his career in Search Marketing in 2001, Matt spent several years working on massive campaigns. But his passion for search and business strategy led him to own and manage his own search agency, which served clients in competitive verticals ranging from online dating and real estate, to eCommerce and insurance. Matt has seen paid search evolve and change over the past 10 years into a multi-billion dollar industry, and with clients both large and small, he’s seen two things: paid search that works and paid search that doesn’t. Matt’s expertise is spotting the difference.
Carlos Del Rio is Director of Conversion Analysis & Digital Strategy at Unbounce, a web-based tool for building and A/B testing landing pages. With more than 7 years of experience designing and analyzing web strategy and implementation, both as an independent consultant and at agencies, he’s worked with a variety of companies ranging from small business to world-leading companies like Otis Spunkmeyer and Viz Media. He believes that proper use of traffic analysis and breaking down barriers between web-involved departments is fundamental for business to succeed in a web-drive economy. Carlos has contributed to top marketing blog SEOmoz and has spoken at major events on both SEO and Conversion Rate Optimization. Carlos is also the author of User Driven Change: Give Them What They Want
Could your PPC landing pages use a makeover? Register for our webinar, “PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI”
More Landing Page Resources:
How to Drive (& Re-Target) Traffic to Your PPC Landing Pages [with Infographic]
5 Landing Page Must Haves (with Examples!)
The Psychology of Landing Pages
What is a Landing Page?
35 Beautiful Landing Page Design Examples to Drool Over [With Critiques]
