Yesterday, Danny Sullivan (@dannysullivan), the editor of Search Engine Land, stated, “wish google ranked sites by trees planted. then i’d get ‘dear webmaster, i planted a tree for your site. will you plant one for me?’”
This is in reference to how many webmasters still ask for link exchanges.
While Trada certainly thinks this would complicate search engine marketing, we like the idea of a tree exchange. What can we say? We’re tree huggers from Boulder. Our CEO Niel (@nielr) loves nothing more to start up Monday morning with a rousing renedition of Kumbaya.* So we made a tree exchange offer.
Danny agreed to our terms of service, and we had a deal!
Done. I suggested to my boss that give him an oak sapling in New York since Trada is attending SMX East in New York. My boss kindly pointed out that tree nurseries are rather hard to find in Manhattan. So we found our way to the Arbor Day Foundation and arranged to plant trees on Danny’s behalf. Arbor Day Foundation will plant 100 pine, fir and cedar trees in the Plumas National Forest, which is undergoing reforestation after a wildfire last year. Forest fires hit home since we recently had a devastating one in Boulder’s backyard.
We’ll give Danny this certificate at SMX East. Here’s to more tree exchanges!
*I doubt our CEO knows the words to Kumbaya, but since he’s attending the premier of The Social Network in New York, I’m going to take liberties.
About Elaine Ellis
