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From the Pros: 7 Advanced PPC Tools

From the Pros: 7 Advanced PPC Tools

Advanced PPC marketers know how to drive more profitable conversions while paying less. But it’s not all about campaign structure, creative ad copy and constant optimization. (Those are very important.) Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more […]

Why Can Walmart Afford to Spend $15/Click on a $10 Stapler?

Why Can Walmart Afford to Spend $15/Click on a $10 Stapler?

In case you missed it: The giants of online advertising can afford to pay more for clicks. Why? Because they have worked to understand their customer Lifetime Value. In this webinar clip, Trada’s Anna Sawyer and Matt Hessler discuss how your SMB or mid-sized company can compete with the Goliaths of paid search by increasing […]

Google Enhanced Campaigns: What to do NOW

Google Enhanced Campaigns: What to do NOW

In case you missed it: Trada and Unbounce hosted a webinar recently, in which Trada’s Anna Sawyer and Oli Gardner from Unbounce delved into what Enhanced Campaigns mean for you as an AdWords advertiser, and how you can prepare for Enhanced Campaigns now. But you don’t have to watch the whole webinar: we pulled the […]