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PPC Secrets: Revitalize Your Campaign

PPC Secrets: Revitalize Your Campaign

This is a guest post by Jana Fung from MixRank. Paid search advertising has become a huge battlefield, and with high competition, it’s hard to stay at the top if you’re not continually optimizing your campaigns. Have you started to see a slow decline in click-through rate (CTR) or a creeping increase in cost-per-acquisition (CPA)? [...]

Political Paid Search?

Political Paid Search?

Collectively, the two primary candidates in the 2012 US Presidential election have spent over $5.5 million on paid search advertising. In this infographic from Rise Interactive, see how each candidate performed in terms of spend, impressions, keywords and results.