Google Enhanced Campaigns: You Need to Prepare Now
Google made a significant announcement today: starting in a few weeks and rolling out until the middle of the year, all AdWords mobile, desktop and tablet campaigns will be combined. You will no longer have the option of separating them, but you will be able to optimize multiple devices from a single platform. For you, [...]
PPC Secrets: Revitalize Your Campaign
This is a guest post by Jana Fung from MixRank. Paid search advertising has become a huge battlefield, and with high competition, it’s hard to stay at the top if you’re not continually optimizing your campaigns. Have you started to see a slow decline in click-through rate (CTR) or a creeping increase in cost-per-acquisition (CPA)? [...]
Political Paid Search?
Collectively, the two primary candidates in the 2012 US Presidential election have spent over $5.5 million on paid search advertising. In this infographic from Rise Interactive, see how each candidate performed in terms of spend, impressions, keywords and results.
