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A Letter from Trada’s CEO

Trada began its truly innovative approach to managing paid search campaigns in 2008. Our expert community and software tools helped enable thousands of advertisers to reach new customers. More recently, we released our PPCPath product which continued this history of connecting small business advertisers with the best paid search community in the world. While we […]

Introducing PPCPath!

Introducing PPCPath!

Every month we receive numerous inquiries from small business advertisers interested in using Trada to help improve their PPC campaigns. After years of speaking with thousands of small business advertisers we understand the needs specific to many small businesses. Common Small Business Search Problems: Small media budgets – Small budgets yield limited data making optimization […]

Just how big is a 100 Billion?

In Google’s recently released founders letter Larry Page casually opened with a statistic about Google processing over 100 Billion searches per month. There are 2.6M seconds in every month, which means at a 100 Billion searches they are processing almost 39 thousand searches per second worldwide. It is astounding when you consider in 2010 they […]

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