Trada News

Trada Optimizer Spotlight: Dan Peterson

Trada Optimizer Spotlight: Dan Peterson

At Trada, there are many factors that play into what makes a great Optimizer. Of course you have to be an expert at paid search, but it’s those who go above and beyond that catch our eye. Dan Peterson is one such Optimizer. Not only is Dan doing awesome work on Campaigns, he was also […]

How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance

A few weeks ago, we released a press release, “Trada Challenges Crowdsourcing Status Quo with new ‘Optimizer Matching’ and ‘Expertsourcing’ Model.” This summer we’ve worked hard on a new version of our marketplace, where a crowd of certified experts work to optimize search campaigns across the Google, Yahoo and Bing networks. With our new version, […]

Trada's Weekly Roundup

Happy Friday the 13th! While you’re avoiding black cats, cracks in the sidewalk, and the axe-wielding Jason, take some time to catch up on what we’ve been reading! 1. Wouldn’t you like to know 16 Creative Ways to Use Twitter for Business? Social Media Examiner is showing you tips like creating lists, following customers, and […]