SMB Marketing

How to Make People Never Buy Your Product

In PPC, as with many things in life, results reflect quality of workmanship. If your PPC campaigns are poorly designed or executed, people aren’t going to find you. And they certainly aren’t going to buy your product. Is your PPC program delivering self-inflicted wounds instead of sales? You’re undoubtedly making some of these mistakes: Failure […]

Does PPC Cannibalize Other Marketing Efforts?

It’s a scary thought, isn’t it — that your paid search advertising could be counter-productive to your overall marketing plan? Fortunately, the consensus among industry watchers is that PPC gives a substantial boost to traditional mass media or other marketing efforts. Each has a role, and PPC’s unique targeting capabilities certainly warrant continuing to include it in […]

Marketing Mistakes: You CAN Fix Them!

As marketers, we are challenged to work in many mediums, use myriad tools, thoughtfully record and utilize data, and meet aggressive goals. And we must do all of this in a carefully orchestrated manner with great attention to detail to be successful: so it’s easy to make mistakes! Today we will outline some common marketing […]