Incrementally Increase Conversions
Increasing conversions is the point of any form of advertising, since ultimately conversions are synonymous with sales – that all-important revenue that keeps your business going. So naturally it’s tempting to read up on PPC tips and incorporate every good idea right away. But while learning is always good, PPC requires a more careful strategy [...]
How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance
A few weeks ago, we released a press release, “Trada Challenges Crowdsourcing Status Quo with new ‘Optimizer Matching’ and ‘Expertsourcing’ Model.” This summer we’ve worked hard on a new version of our marketplace, where a crowd of certified experts work to optimize search campaigns across the Google, Yahoo and Bing networks. With our new version, [...]
Improving AdWords ROI by Segmenting Search Partner Network Traffic
Guest post by James Scaggs, a Trada Optimizer The Google Search Partner Network is defined by Google as “a group of search related websites where your ads can appear including search sites that partner with Google to show ads.” This typically represents sites such as AOL.com and Ask.com that haven’t built their own ad serving [...]
