PPC Tips

Focus Groups Are Dead: The New Market Research is Google AdWords

Focus Groups Are Dead: The New Market Research is Google AdWords

You have a great idea: for a company, a product, a book, an ad campaign. But as entrepreneurs, marketers and idea-havers, we know that when it comes to the success of a launch, the whole is more than the sum of its parts. People have to like it. What if you could determine with close-to-certainty […]

Incrementally Increase Conversions

Incrementally Increase Conversions

Increasing conversions is the point of any form of advertising, since ultimately conversions are synonymous with sales – that all-important revenue that keeps your business going. So naturally it’s tempting to read up on PPC tips and incorporate every good idea right away. But while learning is always good, PPC requires a more careful strategy […]

How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance

A few weeks ago, we released a press release, “Trada Challenges Crowdsourcing Status Quo with new ‘Optimizer Matching’ and ‘Expertsourcing’ Model.” This summer we’ve worked hard on a new version of our marketplace, where a crowd of certified experts work to optimize search campaigns across the Google, Yahoo and Bing networks. With our new version, […]