7 Secrets for Writing Killer PPC Ad Headlines
This is a guest post by Wendy Kam Marcy, Marketing Manager at WhatRunsWhere.com In the world of paid search, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend [...]
Get Your PPC and SEO Teams to Work Together
This is a guest post by Chris Gombeski. Most companies today are looking to compete for the highest share of Internet consumers for their products and services. One thing that usually causes a conflict with their marketing teams is how much to focus on search engine optimization (SEO) and search engine marketing (SEM or Pay [...]
Focus Groups Are Dead: The New Market Research is Google AdWords
You have a great idea: for a company, a product, a book, an ad campaign. But as entrepreneurs, marketers and idea-havers, we know that when it comes to the success of a launch, the whole is more than the sum of its parts. People have to like it. What if you could determine with close-to-certainty [...]
