PPC Tips

Knowing Your NPS Score Can Give You an Advantage in PPC

Knowing Your NPS Score Can Give You an Advantage in PPC

Understanding your acceptable CPA (cost per acquisition) is the predicate to any successful performance-driven paid search campaign. The simplest formula for CPA is keyword price * conversion rate on your website. Knowing that you can afford to spend, say, $20 on each form fill out (e.g. your CPA is $20) constrains what keywords you can […]

Get Your PPC and SEO Teams to Work Together

Get Your PPC and SEO Teams to Work Together

This is a guest post by Chris Gombeski. Most companies today are looking to compete for the highest share of Internet consumers for their products and services. One thing that usually causes a conflict with their marketing teams is how much to focus on search engine optimization (SEO) and search engine marketing (SEM or Pay […]