Help! I'm a Victim of Click Fraud!
I talk with hundreds of marketing professionals a week. One common thread that I often hear from SMB’s is that their competitors are clicking on their ads to charge them money. Or, that they aren’t getting the return possible on paid search because someone’s been paid to click on their ads. While click-fraud is a [...]
Tips from the Boosters
Guest Post by Jeff Sexton of BoostCTR So you offer nut-free cookies, created specifically for those who suffer from sever nut allergies. And naturally, you’re advertising for keyword phrase Nut-Free Cookies through Google AdWords. So when writing the ad for this keyword phrase, what do you think will prove most effective: A) Repeating the “Nut-Free [...]
How Does Pay Per Click Bidding Work?
Guest Post by Marianne Pratt Pay per click (PPC) advertising seems pretty straightforward.You target wisely, select tempting keywords, create an irresistible ad, hot prospects click on your ad, you only pay for the ones that “click through” and, hopefully, you convert some to buyers. But then there’s this bidding thing.Unlike traditional advertising, with pay per [...]
