PPC Help

Knowing Your NPS Score Can Give You an Advantage in PPC

Knowing Your NPS Score Can Give You an Advantage in PPC

Understanding your acceptable CPA (cost per acquisition) is the predicate to any successful performance-driven paid search campaign. The simplest formula for CPA is keyword price * conversion rate on your website. Knowing that you can afford to spend, say, $20 on each form fill out (e.g. your CPA is $20) constrains what keywords you can […]

Trada review: Are you a mid-sized business that needs PPC?

Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC experts without adding overhead? We don’t talk a lot about what we do around here, but Trada has grown and changed and has built […]