Trada review: Are you a mid-sized business that needs PPC?
Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC experts without adding overhead? We don’t talk a lot about what we do around here, but Trada has grown and changed and has built [...]
7 Secrets for Writing Killer PPC Ad Headlines
This is a guest post by Wendy Kam Marcy, Marketing Manager at WhatRunsWhere.com In the world of paid search, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend [...]
Quality Score for 2013 – What Really Matters to Google
This is a guest post by Chris Gombeski. Quality score in paid search can be a metric that boggles the mind of advertisers. What goes into the quality score and how does Google attribute a quality score are the top questions on most advertisers’ minds when they see that metric in their Adwords account. This [...]
