Incrementally Increase Conversions
Increasing conversions is the point of any form of advertising, since ultimately conversions are synonymous with sales – that all-important revenue that keeps your business going. So naturally it’s tempting to read up on PPC tips and incorporate every good idea right away. But while learning is always good, PPC requires a more careful strategy [...]
Trada Optimizer Spotlight: Jack Turner
Trada prides itself on being a human solution for paid search. Our curated group of paid search experts, called Optimizers work with our advertisers to get them the best results from their paid search campaigns. In our blog post last week, “How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance,” we touched on our [...]
How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance
A few weeks ago, we released a press release, “Trada Challenges Crowdsourcing Status Quo with new ‘Optimizer Matching’ and ‘Expertsourcing’ Model.” This summer we’ve worked hard on a new version of our marketplace, where a crowd of certified experts work to optimize search campaigns across the Google, Yahoo and Bing networks. With our new version, [...]
