Paid Search

SEO and PPC: Better Together

SEO and PPC: Better Together

You probably think of your SEO and PPC as utterly separate efforts – in fact, you may have different teams, consultants or agencies working to drive traffic to your site using these avenues. But don’t forget that the intent of the searcher is the same. Scootch a little closer and we’ll show you how to […]

Incrementally Increase Conversions

Incrementally Increase Conversions

Increasing conversions is the point of any form of advertising, since ultimately conversions are synonymous with sales – that all-important revenue that keeps your business going. So naturally it’s tempting to read up on PPC tips and incorporate every good idea right away. But while learning is always good, PPC requires a more careful strategy […]

Trada Optimizer Spotlight: Jack Turner

Trada prides itself on being a human solution for paid search. Our curated group of paid search experts, called Optimizers work with our advertisers to get them the best results from their paid search campaigns. In our blog post last week, “How Optimizer Matching and Expert-Sourcing Helps Ensure Paid Search Performance,” we touched on our […]