Focus Groups Are Dead: The New Market Research is Google AdWords
You have a great idea: for a company, a product, a book, an ad campaign. But as entrepreneurs, marketers and idea-havers, we know that when it comes to the success of a launch, the whole is more than the sum of its parts. People have to like it. What if you could determine with close-to-certainty [...]
Prepping for Holiday Paid Search Campaigns
Did you know that paid search spend during the holiday increased by 31% last year compared to 2010? According to comScore, a new record of $31.2 billion was spent on retail between November and December. If you’re an ecommerce company or retailer, how can you afford to NOT be focusing on your paid efforts during [...]
SEO and PPC: Better Together
You probably think of your SEO and PPC as utterly separate efforts – in fact, you may have different teams, consultants or agencies working to drive traffic to your site using these avenues. But don’t forget that the intent of the searcher is the same. Scootch a little closer and we’ll show you how to [...]
