Paid Search

Knowing Your NPS Score Can Give You an Advantage in PPC

Knowing Your NPS Score Can Give You an Advantage in PPC

Understanding your acceptable CPA (cost per acquisition) is the predicate to any successful performance-driven paid search campaign. The simplest formula for CPA is keyword price * conversion rate on your website. Knowing that you can afford to spend, say, $20 on each form fill out (e.g. your CPA is $20) constrains what keywords you can […]

Focus Groups Are Dead: The New Market Research is Google AdWords

Focus Groups Are Dead: The New Market Research is Google AdWords

You have a great idea: for a company, a product, a book, an ad campaign. But as entrepreneurs, marketers and idea-havers, we know that when it comes to the success of a launch, the whole is more than the sum of its parts. People have to like it. What if you could determine with close-to-certainty […]

Prepping for Holiday Paid Search Campaigns

Prepping for Holiday Paid Search Campaigns

Did you know that paid search spend during the holiday increased by 31% last year compared to 2010? According to comScore,  a new record of $31.2 billion was spent on retail between November and December. If you’re an ecommerce company or retailer, how can you afford to NOT be focusing on your paid efforts during […]