Marketing Tools

Knowing Your NPS Score Can Give You an Advantage in PPC

Knowing Your NPS Score Can Give You an Advantage in PPC

Understanding your acceptable CPA (cost per acquisition) is the predicate to any successful performance-driven paid search campaign. The simplest formula for CPA is keyword price * conversion rate on your website. Knowing that you can afford to spend, say, $20 on each form fill out (e.g. your CPA is $20) constrains what keywords you can […]

Keyword Research Tools: Think Outside the [Tool] Box!

Keyword Research Tools: Think Outside the [Tool] Box!

Guest Author: Akvile Harlow Whether you’re just starting to build out your initial set of keywords or are looking to grow your existing list to expand reach and visibility, keyword research is easier and more effective when you have the right tools. I’ll cover some of the most popular keyword research tools, then show you […]

Improving AdWords ROI by Segmenting Search Partner Network Traffic

Guest post by James Scaggs, a Trada Optimizer The Google Search Partner Network is defined by Google as “a group of search related websites where your ads can appear including search sites that partner with Google to show ads.”  This typically represents sites such as AOL.com and Ask.com that haven’t built their own ad serving […]