Have you ever wanted to change something on your website because you have a hunch that it will perform better? But maybe you aren’t a developer, and you’re unsure if it will ACTUALLY improve your conversions or for whatever goal you’re aiming.

Optimizely to the rescue! Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with their easy-to-use visual interface with absolutely no coding or engineering required!

Why You Need It

1. Super Easy

Enter the URL, create versions of the page you’re testing, and test! It REALLY is that simple. You can choose the element you want to change, (font size, color, the message, etc) and see which version performs best!

2. YOU Can Do It!

“It’s awesome!” says our Marketing Manager, Anna Sawyer. And that’s because SHE can do it herself! With Optimizely, there’s no need for a developer or coder to change the page. [Read more...]

You guys! This is a really exciting milestone for me, and for you!

Today I hosted my 30th webinar for Trada. (Ed. note: at press time, Ms. Sawyer is wrapping up her 33rd Trada webinar – golly gosh is she a machine.)

Webinars are a lot of work. I develop a concept, decide where it fits on the calendar, find a partner or guest (or choose to go it alone), write an abstract, put together copy for email invitations and build landing pages, design all the slides and accompanying materials, and write and design a best practices guide.

Then I moderate or host the webinar. Strive to be charming, knowledgeable, engaging, helpful, witty, centered and valuable. Remember to breathe. Don’t let my chair squeak. Don’t space out looking at the volumes of chat messages coming through in the webinar interface. Keep my cool presenting for hundreds of marketers who’re dedicating an hour of their time to hear me speak.

Finally, follow-up. With the help of an excellent intern, this has been whittled down to a frenetic half-day, but it’s still a formidable time investment. And when this is all over? I plan the next one. [Read more...]

With celebrity rappers to major brands using Crowdbooster, it’s hard to see why you wouldn’t use it too! Crowdbooster provides the world’s first intelligent social media dashboard designed to help businesses effectively grow and manage their presence online. Crowdbooster helps you achieve an effective presence on Twitter and Facebook. They show you analytics that aren’t based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. Crowdbooster then gives you the tools and recommendations you need to take action and improve each one of these metrics.

Why you need it

1. Cut Through the Clutter

You could be following thousands (maybe even millions) of people and brands on Twitter. That’s a lot of tweets to sift through! With Crowdbooster, you can easily see conversations to help you better engage with your core customers. See who is retweeting your content, who is mentioning you, and how many impressions your tweets are making.

2. Get Stats from Social Media

Sometimes it’s hard to track your efforts in social media. Crowdbooster shows which posts were working for you. It points out who retweeted you, and the impressions made by retweets. It also gives recommendations for when to tweet for the best results, giving you multiples times in the week when your tweets will reach the most and best customers. [Read more...]