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Keyword Research Tools: Think Outside the [Tool] Box!
Guest Author: Akvile Harlow Whether you’re just starting to build out your initial set of keywords or are looking to grow your existing list to expand reach and visibility, keyword research is easier and more effective when you have the right tools. I’ll cover some of the most popular keyword research tools, then show you [...]
Improving AdWords ROI by Segmenting Search Partner Network Traffic
Guest post by James Scaggs, a Trada Optimizer The Google Search Partner Network is defined by Google as “a group of search related websites where your ads can appear including search sites that partner with Google to show ads.” This typically represents sites such as AOL.com and Ask.com that haven’t built their own ad serving [...]
Why You Need Expert Help When It Comes to Paid Search
We all know that properly managing paid search advertising is time-consuming. Hiring an expert to do the work for you will save time, and you’ll probably see stronger results. But you’d be surprised at the number of people – from vastly different sizes and types of enterprises – who are excited to find they’re saving [...]
