Extreme Makeover: Landing Page Edition
All paid search experts know landing pages are a critical part of your paid search campaigns. PPC and landing pages are like peanut butter and jelly, salt and pepper, tequila and limes; They’re better together. We’re partnering with Marketing Prods and the landing page experts at Unbouce to bring you our webinar, “PPC Landing Page [...]
How to Create Effective Landing Pages for PPC Campaigns
Guest post by Degree Jungle In 2011, Google made $37.9 billion in revenue. A staggering 96% of that revenue came from their advertising spend. Top spenders with the search engine giant were home improvement company Lowes and global retailer Amazon, spending $59.1 and $55.2 million respectively on extensive PPC (pay-per-click) advertising. Estimates vary as to [...]
