PPC for Different Buying Cycles: Keywords Matter

By now most businesses know that pay-per-click (PPC) advertising can be a valuable marketing technique. However, you can boost campaign results by carefully choosing your keywords to target searchers at different stages within the buying cycle. Strategically planning PPC for buying cycles enables you to specifically target late-stage shoppers when they’re making a final purchasing […]

7 Tips for Great Blog Headlines

It doesn’t matter how stunning your blog post content is. A lousy headline will ensure your audience never reads it. You have to put the same amount of thought into your blog headlines as you do your topic selection and content writing. Blog headlines create a first impression. They have to intrigue people and pique […]

How to Determine Keywords for PPC

Guest post by Marianne Pratt Figuring out just the right keywords to use for your pay-per-click advertising can seem as elusive as finding the proverbial needle in a haystack. The good news is that there’s more than one needle out there, and there are plenty of tools to help you find the sharpest ones. You […]

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