What is Click Fraud And How do I Prevent It?

Guest post by Marianne Pratt Perhaps you’ve been reluctant to try pay-per-click (PPC) advertising because you’ve heard about the perils of click fraud.  This deceptive practice, sometimes called “click spam,” does indeed exist, and it can be costly if it goes undetected. But PPC can provide significant value as part of your marketing mix, so […]

Play the Game: Increase Revenue with Gamification

Question: You market or run a small or medium sized business: what do gamification and crowdsourcing have to do with you? Answer: Both gamification and crowdsourcing will successfully scale your marketing efforts. First, a definition of terms: Gamification: the use of game design techniques and mechanics to solve problems and engage audiences. In most cases, […]

How do you use crowdsourcing?

Tomorrow, Trada is participating in the 1st of a 4-part webinar panel series, covering the questions that everyone is asking:  How can I effectively use crowdsourcing in my business? We couldn’t be happier with the company we are going to keep. From Lukas Biewald at Crowdflower, one of the most successful crowdsourcing companies to Peter […]

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