Advertising

Focus Groups Are Dead: The New Market Research is Google AdWords

Focus Groups Are Dead: The New Market Research is Google AdWords

You have a great idea: for a company, a product, a book, an ad campaign. But as entrepreneurs, marketers and idea-havers, we know that when it comes to the success of a launch, the whole is more than the sum of its parts. People have to like it. What if you could determine with close-to-certainty […]

Political Paid Search?

Political Paid Search?

Collectively, the two primary candidates in the 2012 US Presidential election have spent over $5.5 million on paid search advertising. In this infographic from Rise Interactive, see how each candidate performed in terms of spend, impressions, keywords and results.

Top 10 Industries in AdWords Spending

Google’s 2011 earnings were announced recently as “disappointing,” but they still made $37.9 billion in advertising revenues. Have you ever wondered which industries are contributing the most to that number? Our friends at Wordstream have put together a stellar infographic detailing who spent what in Google AdWords, as well as the top five biggest spenders […]