Ad Groups

The Four Horsemen of PPC

Four elements comprise a paid search strategy: keywords, ad groups, landing pages, and ads. In order to excel at PPC (and to take advantage of the leveled playing field of paid search to beat your competitors) you must make sure that these four elements are relevant to each other. This can be time-consuming, and requires […]

Google AdWords to Make Changes to Ad Rotation

Released on the AdWords blog Monday, Google announced the “rotate” setting for ad rotation will change. But what is ad rotation in the first place? Google AdWords currently offers three settings for ad rotation:  Optimize for Clicks  Optimize for Conversions  Rotate Evenly As the blog states, the “rotate” setting can be useful for testing, but […]

Don’t Be Your Paid Search Campaign's Worst Enemy: 3 Ways You May Be Hurting Your PPC Campaign

Ok, you’ve done the hard work and launched your first paid search campaign. But you’re just not seeing the success you expected. Here are 3 things you may be doing that are hurting your paid search campaign. Remedy any of these problems and you’ll likely see a fast improvement in your campaign. 1. Large, unfocused […]