Ad Copy

Prepping for Holiday Paid Search Campaigns

Prepping for Holiday Paid Search Campaigns

Did you know that paid search spend during the holiday increased by 31% last year compared to 2010? According to comScore,  a new record of $31.2 billion was spent on retail between November and December. If you’re an ecommerce company or retailer, how can you afford to NOT be focusing on your paid efforts during […]

Ad Copy: 10 Tips for Maximizing Your 70 Characters

When it comes to PPC advertising, there are many important components. One of these is Ad Copy. Ad copy is what faces users searching for your product or service, so it’s vital you write compelling ad that they will click. There are some variations for how these ads appear on different search networks: Yahoo/Bing   […]