7 Secrets for Writing Killer PPC Ad Headlines
This is a guest post by Wendy Kam Marcy, Marketing Manager at WhatRunsWhere.com In the world of paid search, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend [...]
Prepping for Holiday Paid Search Campaigns
Did you know that paid search spend during the holiday increased by 31% last year compared to 2010? According to comScore, a new record of $31.2 billion was spent on retail between November and December. If you’re an ecommerce company or retailer, how can you afford to NOT be focusing on your paid efforts during [...]
