5 responses to “Broad Match vs Phrase Match vs Exact Match”

  1. Negative Keywords | Trada Blog: Paid Search Marketing, Online Advertising and Small Biz

    [...] is doing a blog post series on keywords. Previously: Intro to Keywords, Exact Match vs Broad Match vs Phrase Match. Next week: Keyword Generation [...]

  2. Meet Sharron Lonsdale, Trada Optimizer | Trada Blog: Paid Search Marketing, Online Advertising and Small Biz

    [...] makes Sharron’s work on Trada paid search campaigns so exemplary is her focus on exact match keywords. She feels broad matching can bring in too many un-targeted keywords. She’s focused on [...]

  3. 5 Tips for Improving PPC ROI | Trada Blog: Paid Search Marketing, Online Advertising and Small Biz

    [...] consider switching to exact match.  (If you’re not familiar with broad match, we drill down match types for [...]

  4. Gary

    if you want to see the difference in cost and save money on your main keywords use broad match and exact match for the same keyword. you can even use the new restrictive keywords if you are on a budget. try + mens +boat +shoes as a restricted broad match and bid the same as for [mens boat shoes} you will note that depending on the competition you will still get the traffic but usually the exact match will be a different cost..we run this on all our ad groups for our main keywords and truth be told sometimes the broad match is higher and the exact match is significantly lower thereby saving us a bit of money..and we dont lose impressions. our click through rates actually went up which google loves. we have found over 10 years that the longer you leave an ad group alone the more you are rewarded by google with position and price..i dont care what others say we have a long history with this and it is so..in the beginning of our adwords campaigns years ago we had only ppc ads and spent 700,000 dollars on google. now we get over 75% of or traffic from organics and spend 200,000 a year and our business has grown internationally from the organic listings. point being make sure you do your seo and stay the course.

  5. e Stock Markets

    Thank you for this.

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